DataCore Software, a leading provider of storage virtualization, disaster recovery and SAN management software, today announced that it has formally partnered with Centia Ltd, a leading knowledge-based distributor of smart 'Access' and virtualization solutions. The relationship extends DataCore(TM) Software's distribution in the UK, and brings additional value to resellers through Centia's focused product offerings, advanced technical services and
top-notch sales support. 

"Virtualization is a key driver in the industry, and storage virtualization is a key element in any virtualization strategy," said Angus Merelie, Centia's CEO. "By adding the industry's leading, storage and SAN infrastructure management software to our robust portfolio of  virtualization solutions, we've further demonstrated our commitment to providing knowledge- based, comprehensive, infrastructure expertise and solutions for the entire enterprise."

DataCore does for storage what VMware does for servers and what Citrix does for desktop access. As the virtual storage layer, DataCore completes a Total Enterprise Virtualization strategy, cost-effectively optimizing disk
space utilization, protecting data, accelerating I/O performance, eliminating downtime and allowing for complete hardware independence.    

"Centia provides the formula for solution providers to grow their businesses in the red hot, Total Enterprise Virtualization market, and DataCore is the virtual storage part of that equation," stated George Teixeira, CEO and president, DataCore Software. "Centia selects best in class products, such as Citrix, VMware, and DataCore, and enriches these offerings with its own expertise in sales, training and technical services. Centia puts it all together so that resellers can build stronger businesses and generate long-term customer loyalty by offering total solutions." 

Under the Agreement, Centia will distribute the full line of DataCore's storage virtualization, disaster recovery, and continuous data protection solutions, including DataCore's SANsymphony(TM) and SANmelody(TM) storage
virtualization products and its newest continuous data protection (CDP) solution, Traveller(TM) CPR , which allows users to go "back in time" to restore systems and data to previous states. DataCore solutions include thin provisioning "Virtual Capacity," a DataCore innovation that automates "just in time" capacity allocation to optimize storage utilization. 

"Centia is a recognized center of excellence for VMware and Citrix and other virtualization solutions," commented Nick Broadbent, UK Managing Director & VP of EMEA Operations, DataCore Software. "They understand that
virtualization is a major industry trend that has moved beyond server virtualization. They focus their areas of expertise and offer only the best virtualization solutions available and were, as a result, a natural choice for DataCore."