Racepoint Group, Inc., a global public relations agency with special expertise in digital media relations, today announced that Neoware, the leading provider of thin client computing software and devices for enterprises, has engaged Racepoint Group to help bring Neoware’s established technology to the desktop virtualization market.

Racepoint will provide Neoware with comprehensive public relations support including positioning and messaging, media and analyst relations, digital media relations and writing services. Additionally, Digital Influence Group, Racepoint’s sister company within W2 Group, will lead the development of a new Neoware Web site.

“Neoware selected Racepoint because we need a very aggressive approach and an agency that is extremely well connected, especially in the digital channels,” said Klaus Besier, CEO of Neoware. “I have worked with the Racepoint team going back many years and continue to be impressed by their strategic thinking, creativity and superb execution. They grasped our technology very quickly so we can move forward rapidly and strike while the market opportunity is hot.”

“We are excited about the opportunity to launch Neoware in the fast-growing desktop virtualization market,” said Marijean Lauzier, CEO of Racepoint Group. “With the addition of Neoware to our client roster, Racepoint Group now has unparalleled expertise in virtualization – from the desktop to the server.”