IDC today announced plans for the inaugural IDC Green IT Forum East taking place February 28, 2008 at the New York Marriott Financial Center in New York City.

The Forum is designed for senior IT, technology, procurement, and strategic planning executives tasked with managing the role of Green IT to effectively measure and capture market opportunities for energy efficient systems.

“Most IT executives get the message that a Green IT strategy is a good one, but many simply don’t know what it will cost,” says Vernon Turner, senior vice president at IDC. “Many are wrestling with the Green IT business case, and quickly back into the skeptic’s corner. However, if they look at a Green IT as an outcome from a Lean IT strategy, then it’s a different story.”

The program will take a holistic view of IT asset disposal and power and cooling in light of fast-evolving security and environmental legislation. Featuring end-user case studies, IDC analysts, and industry experts, the program offers actionable advice for market leaders driving Green IT initiatives as well as a comparison of competitive Green IT initiatives in the marketplace.

In addressing the Forum theme, Profiting From a Greener IT Infrastructure, speakers will explore a range of key topics, including “Strategies for Efficient IT Asset Disposal,” “Metrics Being Created For Effectively Measuring Data Center Power Consumption,” “Going Green Through Technology Complexity Reduction,” “Cost vs Environmental Consideration,” “How Green Computing Can Pay For Itself,” and “Energy Efficiency in the Data Center,” to name a few.

The outstanding speaker line-up includes senior executives from Citigroup, Credit Suisse, Ford Motor Company, IBM, IDC, Intel, Northrop Grumman, Pepco Holdings, The Green Grid, VistaPrint, Ltd., VMware;, Wachovia, and Wm. Wrigley Jr. Company.

Sponsors and Partners of the IDC Green IT Forum East include: IBM, Intel, VMware, Plasmon, Appro, Building Operating Management Magazine, Computer Technology Review, Data Center Journal, Data Center Knowledge, Data Storage Connection, InfoStor, IT Management, NetworkWorld, The Open Group, Virtual Strategy Magazine, and the Wall Street Technology Association.

For more information or to register for the conference, please visit IDC’s website http://www.idc.com/greenit-east08. Complimentary press passes are available for qualified journalists. To request a press pass, please contact Lisa O’Brien at 508-988-7557 or lobrien@idc.com.