newScale Inc., the market leader in IT Service Catalog and Service Portfolio Management software solutions, today announced a new solution that accelerates the adoption of data center virtualization and cloud computing while ensuring governance and reducing virtual server sprawl. This helps IT achieve the full promise of virtualization by lowering the previously untouchable “keep the lights on” IT spend. The newScale FrontOffice™ Suite for the Virtual Data Center provides an actionable Service Catalog of IT's standard virtual, cloud and physical environments to shape demand to the most cost-effective standard environments – and to shorten the process of selecting, approving and provisioning servers from months to minutes.

“Experienced IT managers told us they have virtualized only an average of one-quarter of their servers thus far due to road blocks to its implementation and various questions from those who are new to virtualization,” wrote James Staten, principal analyst, Forrester Research, Inc. (Source: Ten Common Questions About x86 Server Virtualization, Forrester Research, Inc., June 17, 2008).

The newScale FrontOffice Suite for the Virtual Data Center addresses some of the key impediments for adoption of virtual and cloud services including:

1. An inability to steer demand or effectively market the costs, technical specifications, and availability of virtual and cloud environments compared to dedicated servers.
2. Problems with virtual server sprawl, compounded by a lack of visibility and control over the provisioning and de-provisioning of virtual, cloud and physical environments.
3. No way to ensure that virtual and cloud environments are governed and managed with the necessary “enterprise-ready” data center support processes.

“Virtualization is exciting because it promises to reduce data center costs by 30% or more, yet IT organizations struggle to realize these full benefits,” said Scott Hammond, president and CEO, newScale, Inc. “Amazon solved these problems for cloud computing with its world-class tools for self-service on the Amazon Elastic Compute Cloud. The newScale FrontOffice Suite for the Virtual Data Center brings the same benefits of speed, control, flexibility and frictionless data center management to the enterprise – regardless if you’re managing a traditional data center, a new virtualized data center, or a public or private cloud.”

The newScale FrontOffice Suite for the Virtual Data Center includes:

• newScale’s market-leading Service Catalog and Service Portfolio solutions including newScale RequestCenter^®, newScale PortfolioCenter™ and newScale DemandCenter™.
• Pre-configured integrations to VMware and the Amazon EC2 cloud for automated provisioning, de-provisioning and management of servers, storage and associated services.
• More than 100 pre-packaged data center services, including service definitions, approval workflows and governance processes – to accelerate deployment and help ensure that customers achieve cost savings and business value immediately.

For more information on the newScale FrontOffice Suite for the Virtual Data Center, visit www.newscale.com/Virtual_Data_Center.