We've all watched the Apple vs. PC commercials over and over again where Apple calls out Microsoft by name to challenge them for the operating system market (and PC market) - Apple vs. Microsoft.  Mac vs. PC.  Mac OS X vs Windows.  We got it, right?  Big boy in a suit who is a nerd or goofball on one side, and the young, hip Apple user on the other side.

Well, Microsoft may be taking a page out of that book, just a bit.  Check out this video commercial where Microsoft calls out VMware by name, and tries to use a young, hip, casually dressed guy to sell you on Microsoft's virtualization technology over VMware's.  Now if they just throw in a pudgy suit wearing VMware guy... well, just take a look.  Notice the "tighten your belt" reference. 

This video continues Microsoft's "we're cheaper than VMware" mantra.