GetApp.com is a vendor-independent B2B global portal that matches business buyers with Software and Cloud Computing application providers (ISVs).

GetApp.com is founded by two experienced IT executives, Christophe Primault (former VP Global Marketing at NCR Corp, former CEO at Fluiditi and Kinamik ) and Manuel Jaffrin ( former European Business Director at Sun Microsystems).

With Getapp.com free services, business buyers can save weeks from their purchase cycle.

Over 80% of online purchases start with a web search (Forrester Research). Confronted with an overload of data available through generic search engines, such as Google, it is proven that business buyers prefer relevant, fresh and trustworthy information from a dedicated marketplace.

With GetApp.com buyers can:

Browse & Search a large database of applications

Access demos and free trials

Read user-generated reviews for valuable peer advice

Request information to vendors for comparing offers

Get Personalized assessments to choose the best deployment method between on-premises or on-demand (SaaS)

Application providers can make their online lead generation efforts more worthwhile.

 

The shift to Cloud Computing is opening opportunities to business application providers. At the same time, it also makes it increasingly difficult to compete for prospects online while the Customer Acquisition Cost needs to be controlled. GetApp.com helps providers to be found closer to a purchase decision and to convert prospects into real leads.

By registering their applications, providers can:

Reach out to a new global audience of active buyers

Receive qualified traffic to their website with an improved conversion rate

Generate “sales ready” leads according to customizable criteria

Accelerate sales velocity

Lower the cost of acquiring new customers

Reach out to a new global audience of active buyers Receive qualified traffic to their website with an improved conversion rate Generate “sales ready” leads according to customizable criteria Accelerate sales velocity Lower the cost of acquiring new customers

"GetApp.com has captured the essence of the market dilemma - on one hand for business application buyers there are too many "solutions" and not enough time to review them - on the other hand there are too many vendors that are unable to get the attention of the problem owner", said Gerhard Gschwandtner publisher of Selling Power and host of the upcoming conference Sales Productivity in the Cloud in San Francisco.