Citrix Systems today announced a new social sharing feature for its award-winning Citrix GoToTraining cloud-based training solution. This new, innovative functionality enables trainers to promote and share their classes, catalogs and registration information on Twitter, Facebook and LinkedIn. As the first online training service to provide social media integration, the company now offers trainers easy, one-click promotion capabilities on social media channels directly from its GoToTraining online platform.

Recently awarded the 2010 Brandon Hall Excellence in Learning Technology Award for best virtual classroom technology, GoToTraining allows businesses of all sizes to easily move their learning programs online and instantly deliver live, interactive training sessions to learners at any location. Trainers can broaden their reach and effectiveness while saving time and lowering travel costs.

In addition to its new social sharing feature, GoToTraining has also integrated payment processing to enable fee-based training and a toll-free audio conferencing service option to extend audio choices for trainers and learners.

What Is New

• Easy, One-Click Sharing of Training Sessions on Social Media Channels: All GoToTraining customers and trial users can now promote and market individual training classes or entire training catalogs on Twitter, Facebook and LinkedIn by simply clicking “share” on their GoToTraining session page. Registration links can also be shared or posted to each of the three social media sites, providing fast, easy registration for attendees.

Why It Matters

• Social Media Gets the Word Out: Social media offers an effective channel to promote and market training sessions. Now trainers can use a single online platform to easily promote, market, deliver and monetize training sessions.
• Social Media Is Fast and Cost-Effective: With GoToTraining’s social sharing feature, trainers can continue to reach remote employees or external learners effectively and seamlessly, saving time and reducing costs.

“As the owner of several businesses, including an Internet marketing company, I was pleasantly surprised to find GoToTraining’s ‘share’ option available to me after setting up my training sessions. Most of my new business for nearly five years has originated from online networks such as LinkedIn, and more recently, Twitter and Facebook have become important channels for attracting new clients. GoToTraining’s share buttons enable me to seamlessly integrate the setup and promotion of my events to my audience on Twitter and Facebook, and now I can extend this to LinkedIn. I can easily and seamlessly market to my networks, engage followers from far and wide, and take advantage of the viral nature of social media through Facebook ‘likes’ and Twitter retweets.” Clare Rayner, The Retail Champion, Founder and Managing Director of Retail Acumen

“We want to ensure the training market can easily take advantage of social media’s powerful communications potential to market their training programs, extend their reach and achieve their training goals. By integrating a one-click social sharing capability directly from our GoToTraining online platform, we’re saving trainers time and marketing costs, while helping to build their training program’s value.” Bernardo de Albergaria, VP and GM of Collaboration, Online Services Division, Citrix Systems

Pricing and Availability

The social sharing feature is included at no additional cost with all GoToTraining subscriptions. For more information about GoToTraining, visit www.gototraining.com.