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Predictions for Cloud Computing in 2012
Contributed
Article by Peder Ulander, VP of Product Marketing, Cloud Platforms Group, Citrix Systems
As 2011 comes to a close, ‘tis the season for predictions
where we see everything from bold and far-reaching claims to more pragmatic
predictions of what we can expect to see in the coming year. The fun in all of this is the fact that cloud
computing is still a wild, wild west style market where ideas can launch with
great fanfare one minute and come crashing down only seconds later in a fiery
mess, quickly to be picked apart by the illustrious "clouderati" contingent on Twitter. While this past year has seen a tremendous
amount of activity - from successful exits like SuccessFactors, Gluster, and
Cloud.com to major failures like the Great
Amazon Outage of April 21st - I believe that 2011 will pale in
comparison to some of the exciting times we have in front of us in 2012. Rather than pontificate on the great highs
and lows of single points in time that we might see in the coming year, I
thought it would be fun to take a look at some of the trends in technology that
we see happening that will help shape the future of the cloud.
Cloud Optimized
Virtualization Takes Shape
Virtualization has provided the groundwork for cloud architects
to leverage hardware abstraction into highly flexible geographically diverse,
scalable cloud environments. At the core to the explosion are new cloud
services that are cloud optimized virtualization technologies, like Citrix XenServer, which is becoming the
foundation for many of the world's largest clouds in deployment today. However,
as we move into 2012 and the maturation of the cloud, we are now seeing
additional features associated with these hypervisors like rich networking
capabilities (provided by software like Open
vSwitch) that can be leveraged by cloud computing users. As the features beyond hardware virtualization
mature on the hypervisor, this provides the foundation for highly adaptable
cloud computing environments.
Public Cloud has set
the Stage for Private Cloud
With numerous success stories around the growth and
flexibility of public cloud providers, enterprises will be seeking to take
control of their data centers again in 2012 and look at how they can take their
Amazon EC2 proof-of-concepts into production on cloud infrastructure deployed
in their own data center. In 2011, we
saw Zynga, one of Amazon's largest customers, make the transition with zCloud
and build one
of the most impressive private cloud deployments in the market. Similar to how they pioneered social gaming
and serve as an inspiration to game developers, Zynga will serve as an inspiration
to other organizations looking to augment or adapt their public cloud strategy
with a private cloud deployment. Unlike last
year's predictions where James
Staten of Forrester declared 2011 the year where "You
will build a private cloud, and it will fail," 2012 will see
the emergence of private clouds that are based on the architectures and success
of deployments in the public cloud realm.
Distributed Storage on
Commodity Hardware Penetrates the Enterprise
Storage in
the enterprise has traditionally been expensive and tied to proprietary
hardware. In the cloud infrastructure we
are seeing a rise in distributed storage leveraging distributed file systems on
commodity hardware. This rise of distributed storage has opened up new
opportunities for companies like ShareFile, Box.net and DropBox to create
consumer-based, follow-me-data options on top of public services like Amazon S3
or CloudFiles from Rackspace. These new
services fit a model of delivering low cost, highly mobile data that would
never have been achievable through classic enterprise storage and are quickly
gaining traction beyond the consumer market and into the enterprise for
follow-me-data solutions. With this
uptick in enterprise interest, 2012 will see private implementations of cloud-based
storage systems start to take shape on-premise in the customer data
center. As this trend emerges, we expect
to see a significant adoption of open source based systems delivering
petabyte-scale distributed file systems like Gluster
(now acquired by Red Hat) and Ceph, the open source file system led by the innovators
at DreamHost. Also, unstructured long-term data object storage is growing at a
substantial rate and tools like OpenStack
Object Storage(code-named Swift) is an excellent solution for providing
Amazon S3-like capabilities in your own data center.
Platform-as-a-Service
(PaaS) Matures
2012 will represent, for many, the battle for the hearts and
minds of developers and that battle will take place in the developer sandbox of
PaaS. Over 10 years ago this was a
battle of the titans with the war raging on between Java and .Net as the
dominant developer platform for the enterprise.
What once was seen as a locked up contest, the cloud opened up new
architectures for faster, lighter weight languages that could be deployed at
scale and with the extreme agility of the cloud. As the cloud makes its way further into the
enterprise, new languages and platforms will disrupt the landscape of old and
give new opportunity to organizations focused on developer adoption.
When cloud computing was first talked about, the implication
seemed to be that through some IT magic you could upload your apps and they
would magically run without the hassles associated with traditional
architecture. That vision is starting to become a reality as
Infrastructure-as-a-Service combined with PaaS is handling many of the issues
around auto-scaling and infrastructure abstraction. VMware's CloudFoundry has
been very popular among application developers and Red Hat's OpenShift,
Google's AppEngine, Microsoft Azure, EngineYard and Salesforce Heroku all offer
support for a wide variety of applications to run in the cloud without
redesigning them for distributed scalable architectures.
Looking closer at that list of PaaS leaders, it is
fascinating to see the role open source is playing in this segment. Just like 10 years ago when open source
helped build the Web, it is clearly a leading factor in where innovation and
leadership is happening in the cloud.
Cloud Standards Will
Still be a Hot Topic, but They Still Won't Be Here
In both recent reports from Forrester
Research and presentations I've had a chance to participate in during Gartner's Data
Center Conference in Vegas this past week, it has become very clear that we
are still years away from any mainstream standards emerging around cloud
computing. We saw a lot of great
activity in 2011 from organizations like DMTF,
NIST and others around
the topic of cloud standards. That said,
we are in the early days of the growth and adoption of cloud computing - standards
groups are still uncovering market needs, especially as we are only starting to
see real enterprise adoption happening now.
While I agree with Forrester that we won't see any real establishment of
broad cloud standards before 2015, I do believe that by 2013 we will see
significant attention focused on cloud security and the efforts being put in place by the Cloud Security Alliance.
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About the Author
Peder
Ulander is vice president of product marketing for the Cloud Platforms group at
Citrix, overseeing the company's marketing strategy
for its cloud infrastructure and server virtualization products. Ulander
joined Citrix in 2011 when the company acquired Cloud.com, where he was chief
marketing officer. Ulander has more than 15 years of marketing and sales
strategy experience and has been named "The Most Interesting Man in the Cloud"
by Cloudcast.net.
Prior
to Cloud.com, he was head of strategy
for Pure Networks and helped drive its acquisition by Cisco, where he then went
on to oversee the Seattle-based Consumer Networking Software group. Ulander
served as senior vice president of marketing at Sun Microsystems, where he
managed the Solaris OS team and was responsible for launching Java into the
open source market by re-licensing, building a community and launching the open
source Java platform. Ulander has also held a number of management
positions at software companies such as MontaVista Software and Cobalt Networks.
He studied economics at Santa Clara University.