Inc., a leading Cloud Backup, Recovery and Restore (BURR) software provider since 1986, launched the Asigra Cloud Backup Sales Best Practices Program, powered by Miller Heiman, a worldwide leader in sales performance. The program represents the first time Miller Heiman has partnered with a 100% channel-focused software company, and is a unique offering only available through the Asigra channel. Combining Miller Heiman's Strategic Selling, a simple but powerful sales methodology that delivers results, with Asigra's deep cloud backup product and market-centric knowledge, the industry first program will enhance the ability of Asigra partners to win more business in the highly competitive cloud backup and recovery market, especially in complex sales situations involving enterprises.
"We are excited to be working with Asigra on this initiative to differentiate themselves not only through their unique offering, but also through the way they engage with their customers from a sales perspective," said Nattalie Hoch, Vice President, Sales withMiller Heiman. "There's a lot of potential in this market, and working with Asigra means we will be helping one of the most progressive and advanced partner ecosystems develop comprehensive strategies to win sales opportunities. All of Asigra partners will find the program incredibly useful, but those who are involved in enterprise sales will find it particularly helpful in managing what is typically a longer and more complex sales process."
The program demonstrates Asigra's commitment to provide their partners with the tools to capture their share of the enterprise cloud backup and recovery market. A recent survey, performed on behalf of Asigra, revealed that 66% of enterprises are considering using the cloud for backup and recovery, and 62% are updating their current backup and recovery procedures in the next 12 to 18 months.
"We're thrilled to offer this new sales program to our partners, because it means we can help them in an increasingly competitive market," said David Smith, Senior Director, Partner Development, Asigra. "Our partner relationships are incredibly important to us, and since we have zero channel conflict with our partners, we are always seeking out new ways to enhance their success. With this program, we will develop a common selling methodology and language with our partners. The program is a key element of our relationship rhythm which enables us to achieve our mutually beneficial business outcomes."
Based on over 30 years of sales experience, the Miller Heiman Strategic Selling® course significantly improves the odds of winning complex sales opportunities by giving organizations a common process and language for pursuing sales opportunities, as well as criteria for allocating resources to determine when to walk away from resource-intensive deals with a low probability of success.
"We're looking forward to using the Asigra Cloud Backup Sales Best Practices Program Powered by Miller Heiman," said Yaser Wassef, EVP, The Harding Group. "Asigra already offers the best cloud backup and recovery software that we can provide to our clients, and now Asigra is offering us a tool to help increase our revenue and manage the enterprise sales cycle. The techniques from this program will help us drive our business forward."
The Asigra Cloud Backup Sales Best Practices program was announced at the 2012 Asigra Cloud Backup™ Partner Summit, which took place from June 11th to June 13th at the Sheraton Centre in Toronto. The only event of its kind, the Asigra Cloud Backup™ Partner Summit gathers cloud service providers and experts from around the world to share best practices and techniques.