Earlier this week, Arrow Enterprise Computing Solutions and VMTurbo announced the signing of a new North America distribution agreement allowing Arrow ECS to bring VMTurbo's intelligent workload management solution to cloud and enterprise virtual data centers. I recently had the chance to speak with and video interview VMTurbo at VMworld 2012, so I took the opportunity to again reach out to them to find out more information around this latest announcement. And I was again fortunate to speak with VMTurbo's founder and CTO, Shmuel Kliger. Here is our conversation.
VMblog: Why did Arrow ECS look to add VMTurbo's solution to their
portfolio? And how will VMTurbo Operations Manager advance Arrow ECS in the
Shmuel Kliger: As a reseller specializing in computing solutions, Arrow ECS
saw the benefits we offer customers as a control system for the cloud. Equipped
to meet performance requirements of business-critical workloads, Arrow ECS users
are now able to advance with virtualization and cloud adoption initiatives.
Arrow ECS recognized that entering into a distribution agreement with us would
strengthen its position in the market. Its customers are on the lookout for a
solution that ensures virtualized infrastructure is being truly optimized, and
VMTurbo Operations Manager is able to do just that by automating resource
VMblog: So then, in what ways will VMTurbo benefit from the distribution
Kliger: We are continuing to see customer interest in VMTurbo
Operations Manager increase, as enterprises are making the transition to
virtualized environments and recognizing the need for a holistic workload
management solution. Arrow ECS has developed a strong relationship with VMware,
in addition to many other providers that specialize in virtualization solutions.
By entering into this agreement with Arrow ECS, we are able to further drive our
VMTurbo Global Partner Program, enabling us to gain an even stronger standing in
VMblog: Explain if you would, what the key need is that VMTurbo's solution addresses?
Kliger: Cloud computing is currently in the Wizard of Oz “scarecrow”
stage: it lacks a brain but is in desperate need of one. The arms and legs keep
this computing in motion through mere orchestration, but continuing on this path
will only lead to greater problems like server sprawl. To address this issue,
we need to go far beyond the method of simply throwing workload at the cloud,
and rely on using a higher level of intelligence and control to better our
advancements in cloud computing. This is where VMTurbo’s intelligent
workload solution comes into play, providing automation that ensures
resources are allocated and utilized as efficiently and effectively as possible.
VMTurbo Operations Manager acts as the brain of the cloud.
VMblog: How does VMTurbo provide a new, innovative approach to
Kliger: VMTurbo Operations Manager solution provides a fundamentally
different method for controlling and managing data center and cloud
infrastructures by employing a market-based approach that allocates resources,
manages capacity, and ensures application performance based on the workload’s
business priority. Our solution provides a cloud-scale control plane that
identifies constraints and automates resource allocation decisions to enhance
and expedite performance and meet SLAs. By balancing workload demand across
server and storage infrastructure, VMTurbo optimizes application performance and
utilization. It identifies under-/over-utilized physical server and storage
capacity and provides corrective actions by considering a broad set of metrics
and constraints, such as CPU, memory, network I/O, storage I/O, IOPS, latency,
CPU ready queues, ballooning, swapping, clusters, vLANs, LUNs, business
policies, and more.
VMblog: Who is the typical end-user organization that would be
looking to VMTurbo's solution and what is the benefit of going through the VAR
Kliger: Organizations that have made or are about to make the
transition to virtualized environments greatly benefit from VMTurbo’s dynamic
and comprehensive approach to IT management. Our solution grants IT control by
driving automated, intelligent decision-making across the virtual data center. IT
operators are able to escape the reactive, firefighting mode, and architects and
planners effectively plan for new virtual applications. By reducing operator
intervention, our solution eliminates manual, time-consuming interpretation of
dashboard data, troubleshooting, and trial-and-error remediation. The planning
features in VMTurbo Operations Manager aid virtualization architects and IT
Operations in their initial deployment and ongoing expansion of virtualization
by recommending intelligent workload placement. No more guesswork or
spreadsheets to introduce changes to the environment.
Organizations that leverage VARs are counting on their
expertise in planning, deploying and managing virtual and cloud environments, as
well as their understanding of the vendor landscape. VARs can accelerate
projects and avoid setbacks, based on their knowledge and depth of experience in
VMblog: You've recently stated that VMware is traversing down
the wrong path in terms of developing a holistic and effective workload
management solution. Can you explain your thoughts on this?
Kliger: The need for a new approach to workload management is crucial
for the future of cloud computing. An ideal solution is a holistic one, built
from scratch that truly addresses the operations/workload management issues that
IT faces today. Instead of employing this approach, VMware has been acquiring
one-off products with the hopes that it will create a complete operations
management solution. However, this is simply creating a Big Data problem due to
VMware’s focus on collecting an immense amount of data.
VMblog: So what should fans and customers of VMTurbo expect to see in
the near future?
Kliger: Enterprises are turning to virtualization to meet business
requirements, and in doing so, are recognizing the need for better workload
management solutions. As customers rely on us to optimize performance, we will
continue to deliver a holistic solution to IT management. Keep an eye out for
upcoming announcements, as this will be a busy next few months.
Thanks again to Shmuel Kliger, founder and CTO of VMTurbo, for speaking with VMblog on the subject.