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Starboard Storage Systems: 2013 - The Year People Finally Get Storage Virtualization

VMblog Predictions

Virtualization and Cloud executives share their predictions for 2013.  Read them in this VMblog.com series exclusive.

Contributed article by Lee Johns, VP of Product Management, Starboard Storage Systems

2013 - The Year People Finally Get Storage Virtualization

You might be thinking that, with server virtualization so prevalent in the market  today,  folks definitely "get" storage virtualization, but, as I speak with customers and channel partners, it is clear that the broader implications of virtualization outside of the server are not well understood or embraced.

Virtualization in computing was developed back in the 1960s and was the key to wider mainframe adoption.  At its core, it is simply about sharing resources.  Making sure that you get the best possible utilization out of the resources you have purchased for the widest amount of applications.

When storage arrays came along, they were all about virtualization.  They abstracted the disk from servers and created a shared pool.  They were virtualizing resources long before VMware came along to virtualize mainstream servers.  And yet strangely, storage is now thought of as one of the key barriers to adoption of server virtualization. (Those of you who went to VMWorld in 2012 would have heard that message loud and clear).  The fact is that storage visualization in a SAN has not really met its promise.  People are deploying islands of storage and perpetuating silos.  There are companies trying to make a living by adding more storage on top of storage you already purchased, to try and virtualize disparate storage into a single pool.  They are trying to fix what is broken with more complexity.

So why is 2013 the year of storage virtualization?  It all comes down to the power and performance of X86 processors and solid state drives.

X86 processors are revolutionizing storage.  More than 70 percent of all enterprise storage platforms sold are based on X-86 processors.  The increasing power and performance of X86, as it follows Moore's Law, has provided an ideal platform for next-generation storage architectures to remove some of their old architectural constraints.  Now storage is simply another X86 workload with specialized HA and I/O capabilities, and RAID controllers are increasing being digitized into software.  In August 2011, Marc Andreessen wrote an article entitled "Why software is eating the world" for the Wall Street Journal.  The RAID controller is being eaten and digested as you read this article.  Removing the RAID controller will allow storage operating environments to deal more closely with the way data is laid out on disks, making disk pooling more effective and enabling new levels of efficiency in data reduction and space optimization.  It will also enable effective use of larger drives as lengthy RAID controller-based disk rebuild times are dramatically reduced.

Solid state offers tremendous performance, but it is expensive for capacity.  If you are going to apply it to as many applications as possible you need to be able to VIRTUALIZE it across multiple applications.  Putting it in the server gives you high performance, but only for dedicated applications.  Putting it in the network shares the resources across multiple applications, but creates another management layer and the complexity of managing policy across all applications.  It will, therefore, more broadly be utilized in storage where it can be virtualized across multiple applications and lower management costs as well.  However, in order to take best advantage, companies will need to look more at storage consolidation, because the most efficient way to share SSD resources is if all of applications, no matter what, are able to leverage a single shared storage pool, which in turn leverages a single virtualized SSD tier for performance.  This move toward hybrid storage systems to share SSD resources will also create resurgence in Unified Storage that combines SAN and NAS, because it enables more efficient sharing of the limited SSD resources.

 

           Server virtualization                                Storage Virtualization

 

 

Today, customers have had to force storage systems to conform to their business processes.  With new hybrid storage systems, customers will be able to watch as their storage adapts to the unpredictable nature of their business.  Need more performance for an application?  You have it on demand.  Need more capacity for an application?  You have it on demand.  At Starboard Storage Systems, we are convinced that 2013 will be the year that customers really see the benefits that a virtualized, hybrid storage architecture can bring.

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About the Author

Lee Johns, VP of Product Management, Starboard Storage Systems

Lee has more than 20 years of experience in business and product management in the technology industry, where he has specialized in IT convergence. A native of the UK, Lee was previously director of product marketing for Storage at Hewlett Packard (HP). In this role, he was responsible for bringing to market the entire portfolio of HP storage products, including HP 3PAR, LeftHand, EVA, MSA, IBRIX and StoreOnce deduplication. Lee has also held marketing director positions in server and software products, including Compaq ProLiant Servers, HP BladeSystem and HP Systems Insight Manager.

Published Tuesday, November 06, 2012 6:26 AM by David Marshall
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Comments
Starboard Storage Systems: 2013 – The Year People Finally Get Storage Virtualization « VT News - (Author's Link) - November 6, 2012 7:48 AM
VMblog.com - Virtualization Technology News and Information for Everyone - (Author's Link) - January 15, 2013 7:01 AM

First, I'd like to personally thank everyone for being a valued member and reader of VMblog! Once again, with the help of each of you, VMblog has been able to remain one of the oldest and most successful virtualization and cloud news sites on the Web

storageologist - (Author's Link) - January 20, 2013 3:51 PM

You can see how Starboard Storage helps companies consolidate storage in this short video  http://www.youtube.com/watch?v=82xUwXjZEGc

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