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Coupa 2013 Predictions: How the Cloud Can Help Businesses Increase ROI in the New Year

VMblog Predictions

Virtualization and Cloud executives share their predictions for 2013.  Read them in this series exclusive.

Contributed article by Ravi Thakur, Vice President, Customer Success, Coupa

How the Cloud Can Help Businesses Increase ROI in the New Year

People buy software for one of two reasons: to make money or to save money. If it doesn't do one of the two, they won't spend the money.

When cloud technology entered the scene, companies saved money because of faster deployments (faster time-to-value), and ultimately increased return-on-investment (ROI). 

As we move into 2013, we'll see even more people embracing the cloud within their own companies as the technology continues to become more mainstream.

Adopting the cloud - or more specifically, a 100 percent true cloud solution - as part of a company's tech strategy can serve as a serious game-changer.

Here is a quick look at what I have been seeing in the industry during 2012 as a result of the continuing cloud growth trend, and what I believe we'll see as the new year approaches:

  • Greater bottom line savings: The cloud has helped companies save money on technology, but also provides insight to users to get the best prices for certain commodities. The cloud allows us to bring the best deals to businesses as they happen (or in real time), which ultimately delivers a greater impact to the bottom line as I expect will happen in 2013.  
  • A new, level playing field: The cloud removes the prohibitive sticker price typical of enterprise software. In 2013, a new, level playing field will emerge as small and mid-sized companies who can now afford new cloud-based solutions are able to compete more effectively against their bigger rivals.
  • Crowd sourced innovation:  A true-cloud solution, or in other words, all customers hosted on one single cloud platform provides a wealth of information on user preferences. Software companies will be able to analyze their customer's usage data (most used features, time spent in a certain part of the application, etc.) to improve the customer experience and ultimately create products that are more intuitive to use and are more powerful.
  • Improved alignment with business cycle: Legacy software can't always keep up with the changing pace of businesses. Now cloud- based software companies can quickly push out new functionality and features sometimes on a daily basis - the technology cycle aligns with the business cycle. This also helps companies advance how they optimize their business operations - ultimately leading to money and time savings.
  • Accelerated adoption within companies: The cloud also simplifies software deployment. There is no local software to install, hardware to purchase, etc. In 2013 we'll see the use of the cloud increase within companies themselves. Extending the user-base beyond their traditional power users. Everyone throughout a business can collectively use the software across the entire organization, empowering a company to optimize their spend and have full visibility into what is being expensed.

Closing Thoughts

In 2013, the cloud will continue its rapid adoption in areas beyond IT.  The winner will be the business user. As the cloud makes its way out of the glass house, business users will play a more important role, as the focus will be on how a solution can meet business needs and IT considerations take a back seat. We'll continue to see not only initial adoption of the cloud by companies, but also more cloud solution throughout among its users.  


About the Author

Ravi Thakur, Services & Customer Success, Coupa Software

Ravi has over fifteen years experience leading deployments and integrations of enterprise software solutions. He is responsible for Coupa's worldwide Cloud infrastructure.  Throughout his career, he has worked with a number of Fortune 500 companies to ensure successful deployments of solutions. He was also responsible for the hosting infrastructure and operational processes for Oracle Exchange, Oracle's first multi-tenant SaaS offering in 2000.

Ravi is a frequent speaker at cloud industry events. He holds a Bachelor of Science Degree in Engineering from UC Berkeley and an MBA from UCLA Anderson.

Published Wednesday, November 07, 2012 9:57 AM by David Marshall
Coupa 2013 Predictions: How the Cloud Can Help Businesses Increase ROI in the New Year « VT News - (Author's Link) - November 7, 2012 12:07 PM
Chris McLennan - (Author's Link) - November 7, 2012 3:12 PM

Ravi, great write-up on how using cloud technologies can have a positive bottom-line impact. At Ilesfay (cloud based replication startup), we certainly find ourselves evangelizing cloud and one message that gets traction is that provisioning cloud resources allows an organization to use activity-based costing methods for IT, as opposed to IT driving capital expense and staffing. This allows IT expense to better track revenue (COGS). - Virtualization Technology News and Information for Everyone - (Author's Link) - January 15, 2013 7:01 AM

First, I'd like to personally thank everyone for being a valued member and reader of VMblog! Once again, with the help of each of you, VMblog has been able to remain one of the oldest and most successful virtualization and cloud news sites on the Web

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