Veeam Software, innovative provider of backup, replication and virtualization management solutions for VMware vSphere and Windows Server Hyper-V, has signed a distribution agreement with Avnet in Australia, to provide the channel with a one stop shop for Veeam’s award wining solutions for virtual infrastructure management and data protection, storage and security solutions. Avnet will also support resellers with additional training, solution bundles and commercial incentives, to help them grow their virtualization business and develop more targeted, value-adding sales programs and campaigns.

Building on Avnet’s VMware partnership, the distribution agreement will also leverage cross-vendor synergies for Veeam’s market-leading backup & replication technologies. Veeam Backup & Replication unifies backup and replication in a single solution, and its patent-pending vPower technology leverages virtualization for the ultimate data protection in the VMware vSphere environment.

“Avnet offers a robust selection of virtualization products, services and solutions delivered by an experienced, knowledgeable team, wholly dedicated to helping grow our partners’ business, making them the ideal distribution partner for us in Australia,” said Don Williams, Regional Sales Director APJ, at Veeam. “Veeam is 100 per cent channel driven, and through the partnership with Avnet we will develop deeper, more strategic relationships with our existing partners and also reach out to new partners focusing on opportunities in virtualization.“

Mark Johnston, Software Solutions Business Unit Director, Avnet, added: “Veeam is highly complementary to our existing solutions portfolio, and we will focus on helping partners to maximize sales opportunities and margins in Australia’s rapidly growing virtualization market. Our goal is to provide the channel with a one-stop shop for their virtualization business.”

Over the last year, Veeam has been focused on nurturing and developing the channel, expanding its reseller support teams by over 138% globally and increasing its number of partners from 400 to 700 in 2012. In Australia, Veeam has added six staff to its channel support team as well as expanding its account management team to work closely with both end users and partners.