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Apica Predictions: 2013 - The Year of Application Optimization for the Device-Driven Internet

VMblog Predictions

Virtualization and Cloud executives share their predictions for 2013.  Read them in this VMblog.com series exclusive.

Contributed article by Sven Hammar, CEO of Apica

2013 - The Year of Application Optimization for the Device-Driven Internet

The lightning-speed pace at which web application delivery and consumption is changing requires deeper and more accurate performance insight and monitoring capabilities than ever before. In 2012, we saw our fair share of high-profile cloud and web outages expose the unpredictability of today's infrastructure and highlight the importance of a failover plan. Traditional thinking no longer holds up to today's performance optimization challenges.      

2013 will bring even more complexity to high-performance cloud applications and this will require developers and IT teams to have constant visibility into application performance in order to diagnose specific problems. Here's what I predict will be the major changes to how solution providers and organizations approach performance management in the coming year:

A shift to a device-driven and faster Internet. By 2014, mobile Internet usage is expected to exceed desktop Internet usage. That means that in 2013 developers and marketers will be hard at work fine-tuning their mobile apps and websites to capitalize on this audience. Performance testing will become more complex as mobile features will need to be considered in all test case scenarios. As a result, application testing tools will evolve to support any type of device with dynamic HTML versus device-specific code. Special protocols like WebSocket and SPDY will become mainstream.

Internet backup. Companies utilizing hybrid cloud solutions will realize that they need to have a reliable and redundant network connection to the Internet not only from their main headquarters but from every local branch of the office.

Performance Service Level Agreements (SLAs). Service providers with niche applications, like CMS hosting companies, will start to offer SLAs based on uptime and page performance to differentiate from classic server hosting with no SLA for performance. I wish the big mega-hosting companies like AWS, RackSpace, Azure, Google, IBM, and HP would offer real performance SLAs. And if I say that they won't, I'd be more than happy to be proven wrong.

Optimizing Internet SaaS. Recognizing that users have high expectations for how quickly a website, application, or program should respond, global SaaS providers will begin to offer acceleration specifically for their services used by enterprises. This will help overcome latency between the SaaS service location and the local enterprise. 

The ‘social' DDoS attack. Social media has brought a new level of risk to IT departments as a new type of DDoS attack emerges. Now, in addition to traditional hacking, websites need to be aware of social media driven "attacks" that can change traffic levels to 10 Gb/s, 100 Gb/s, or more from real users. Regardless of whether the attack is a malicious hack or a Facebook post or organized tweet, very few enterprise infrastructures can handle this load. Normal DDoS protection will not work. Organizations will safeguard themselves by ensuring their sites can absorb the load in a true cloud fashion (scaling to 10 or 100 times the load) and by having a well-organized and tested plan of action.

Agile performance monitoring. As applications become more complex and the aforementioned predictions come to fruition, application monitoring and, more specifically, the ability to detect and locate the origin of performance problems will be a challenge for IT organizations. 2013 will be the year when performance monitoring will shift focus from just "Is it up or is it down?" to provide agile support for performance status and optimization of applications both in the cloud and on local enterprise networks.

Traffic, infrastructure, networks, and security will continue to threaten application performance in 2013. There is no crystal ball to predict if and when an application will fail, but never assume that your application is immune to any of these issues. Take the necessary measures to test performance, scalability, and reliability often so that you are well-prepared to overcome any situation that may arise.    

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About the Author

Sven Hammar, CEO, Apica

Sven Hammar founded Apica in 2005. As CEO, he has led the company from concept through development to become a premier provider of application testing and performance monitoring technology. Sven has extensive business and technical experience with startups and public companies. Prior to founding Apica, he was CEO & co-founder of Celo Communications, leading the structuring, funding, and growth of the company. Sven also blogs about cloud and web performance at http://blog.apicasystem.com.

Published Monday, November 19, 2012 8:00 AM by David Marshall
Comments
2013: The year of application optimization for the device-drive Internet - (Author's Link) - December 3, 2012 11:13 AM
2013: The year of application optimization for the device-drive Internet - (Author's Link) - December 3, 2012 11:13 AM
VMblog.com - Virtualization Technology News and Information for Everyone - (Author's Link) - January 15, 2013 7:00 AM

First, I'd like to personally thank everyone for being a valued member and reader of VMblog! Once again, with the help of each of you, VMblog has been able to remain one of the oldest and most successful virtualization and cloud news sites on the Web

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