Virtualization and Cloud executives share their predictions for 2013. Read them in this VMblog.com series exclusive.
Contributed article by Scott Geng, CTO of Egenera
Five New Cloud Services You Will Be Talking About in 2013
A recent IDC survey found that by
2013, data center managers expect to allocate nearly 50 percent of their annual
budgets to deploy mission critical applications in the cloud, both public and
private. As we continue to see cloud grow into a must-have for businesses of
all sizes, it has become increasingly clear that more and more applications
will be delivered ‘as a Service.'
It is clear that the
most popular cloud services this year were Infrastructure as a Service (IaaS)
and Software as a Service (SaaS). Both of these services have been extremely
popular and have seen tremendous growth. In fact, according to Gartner, worldwide
SaaS revenue was forecasted to reach $14.5 billion in 2012, a 17.9 percent
increase from 2011.
we look ahead to 2013, we ask the question, can everything be delivered as a
service? Obviously SaaS, IaaS and PaaS are the veterans on the ‘as a Service'
team. At the same time, the diversity in cloud offerings is only accelerating.
Some of the new recruits that we expect to hear more of next year include: Disaster
Recovery as a Service (DRaaS), Metal as a Service
(MaaS), Mobile Backend as a Service (BaaS), Business
Process as a Service (BPaaS) and Desktop as a Service (DaaS).
Recovery as a Service (DRaaS) is at the forefront of people's minds these days
and will become more popular as businesses realize it will help IT address many
of its biggest challenges. Because of this, DRaaS is rapidly becoming the
killer app for the cloud - with service providers, IT resellers and start-ups
all expected to jump on board in 2013. DRaaS has the potential to make disaster
recovery implementations less expensive and more automated, and a necessary powerful
tool in any continuity portfolio.
as a Service (MaaS) merges high-performance computing with the instant
provisioning and pricing advantages of the cloud. It is designed for workloads
with extreme I/O demands and calculation-heavy applications. More service
providers are getting and understanding this message and setting up bare metal
as a Service (BaaS), or mobile backend, is a space populated by half a dozen or
more companies. It's an exciting time for this area and it looks to change
application development significantly. According to a report from MarketsandMarkets,
the global BaaS market is estimated to grow from $216.5 million in 2012 to $7.7
billion in 2017. This comes as no surprise as opportunities in the mobile app
market have grown significantly and have become a successful business segment
in the IT market.
Process as a Service (BPaaS) is a logical concept in the evolution of cloud
services, in that standardized processes have already been wrapped around SaaS
offerings. Ovum principal analyst believes that BPaaS is a future vision that has
not yet resonated with buying organizations because most marketing messages are
reminiscent of the early hype around cloud services. Because of this, we will
look to see the BPaaS marketing messages become clear and concise and more
people will begin to take notice and talk about it into next year and beyond.
Desktop as a Service (DaaS) is Virtual Desktop Infrastructure (VDI) hosted and
managed by a third-party cloud service provider. DaaS has a multi-tenancy
architecture, is purchased on a subscription basis and the service provider
manages the back-end while the customer maintains responsibility for user data,
desktop management, and software licensing. Until now, DaaS has been viewed by
companies as largely experimental but in the next year the DaaS market will hit
an inflection point. This coming growth is being driven by the realization
that even with VDI, desktop management is a huge time suck and organizations are
scrutinizing budgets, looking to rent versus own where possible. In addition, cloud
is gaining broader acceptance and service providers are looking to
differentiate and add new cloud services to their portfolios. As a result, the
DaaS market in 2013 will hit critical mass and we
will see DaaS offerings and wins from big name service providers and end users.
more and more companies start moving to the cloud, more cloud segments and
services are sure to spring up. Whether they are filling a certain void in the
industry that needs to addressed or latching on to the ‘as a service' trend,
next year we are sure to see further growth in the cloud and in the additional offerings
of cloud services.
About the Author
is the Chief Technology Officer and Executive Vice President of Engineering at
Egenera. With more than 20 years' experience managing and designing software
for mission-critical environments, he has deep experience in operating systems,
distributed computing, clustering, high availability and middleware
technologies. Prior to joining Egenera, Scott managed the development of
leading-edge operating systems and middleware products for Hitachi Computer
Products. He has also held senior technical positions at IBM, The Open Software
Foundation and Wang Laboratories.