Virtualization and Cloud executives share their predictions for 2013. Read them in this VMblog.com series exclusive.
Contributed article by Larry Warnock, CEO of Gazzang
2013 - Big Data Coming of Age
We're at a unique
point in time, where the technology that's available to us today has caught up
with the rising flood of data being created.
databases like Hadoop, Cassandra, MongoDB and others allow us to harness the
exabytes of unstructured information captured from mobile devices, social media,
log files, emails, images and video, and use it to perform real-time
analytics. This is Big Data.
As the big data
market continues to mature, more enterprises are deploying big data projects to
drive better business intelligence, product development, and customer service,
just to name a few. As these projects graduate from proof-of-concept to
implementation, customers have to navigate an increasingly complex landscape
of data management and analytics tools, from discovery to security to workload
optimization, and more. And it's only going to get more complicated as the pace
of big data picks up.
Looking ahead to
2013, I've got a few predictions about how these trends will shake
of structured and unstructured data will lead to greater insights for
organizations of varying sizes and industries, and drive even greater adoption
of big data.
differentiation will be focused less on infrastructure and more on application
and service layers. As a result, more big brands will start to open-source their
architecture to encourage adoption and attract development talent, similar to
what Netflix and Disney are already doing.
computing and storage resources required to support big data make cloud
environments an ideal fit. OpenStack is not overhyped as suggested by
Gartner, but will succeed as an alternative to Amazon by
providing security features such as default encryption and cloud
entropy/randomization, and deliver solutions for companies that want on-premises
As encryption and
multi-factor authentication become more broadly adopted for big data security,
key management will become the new challenge. Solutions will need to provide
strong policy enforcement and compliance capabilities, while maintaining high
levels of flexibility and availability.
It's going to be an
exciting year in the big data space. I look forward to seeing you out there, and
being a part of it.
About the Author
Larry Warnock is
CEO of Gazzang, responsible for the company's leadership, operations and
strategic direction. He is the former president and CEO of Phurnace Software
(acquired by BMC Software in 2009), and also held roles as chief marketing
officer at Vignette, and vice president of marketing at OnLink Technologies
(acquired by Siebel Systems). He brings more than 27 years of operational
expertise working with startups and established technology companies to his role
at Gazzang, particularly in the enterprise software and data center tools