Virtualization and Cloud executives share their predictions for 2013. Read them in this VMblog.com series exclusive.
Contributed article by Peter Elliman, senior manager for product marketing, Symantec
Innovation Out of Necessity
every day. As the hype of server virtualization technology recedes (or matures),
the next phase of virtualization - cloud - in the data center takes the
spotlight. It's about all layers of an
IT infrastructure becoming virtualized. But you have to be able to walk before you run
and more importantly, align technology to business outcomes. As we speak with our customers, our partners
and based on our own experience, ‘innovation out of
necessity' best explains what we expect will happen in the world of
virtualization and cloud in 2013.
There will be greater diversity in hypervisor
market share, which will drive increased innovation and adoption of
of all sizes will evaluate and adopt multiple hypervisors into their IT environments.
Though the market share dominance of VMware will not suddenly crumble, more
customers will adopt multiple hypervisors to control costs or deploy new cloud
based infrastructures. This new-found hypervisor diversity will drive new
innovation between the leaders in the space as they seek to differentiate
themselves and stay competitive.
example, those who offer hypervisor point tools for backup & recovery will struggle
to compete with more holistic management platforms. The maturation of
virtualization demands more capabilities such as support for multiple
hypervisors, physical systems, storage snapshots, and cloud-based
infrastructures. As a result we'll see many more organizations of all sizes -
from SMBs to large enterprise becoming 95%+ percent virtualized and using
multiple hypervisors in both testing and production environments.
example based on these changes is that SMBs will see a positive effect to their
disaster preparedness. Virtualization and cloud computing can work hand-in-hand
with a comprehensive backup and recovery plan to improve disaster preparedness.
The new changes in 2013 will be
increased ease of moving physical system backups to virtual ones and more
easily storing these images for recovery at alternate sites or in the
cloud. Deduplication makes moving and
storing this data cheaper and increased innovation is making the recovery of
any system, in any location, easier. The
devil in the details here will be remembering to test your recovery assumptions
- we've seen this consistently in countless DR surveys.
As cloud solutions
continue to be adopted, cloud outages become more prevalent driving the need
for more innovative cloud management and protection technologies.
recent impactful and frequent cloud outages in the past year, the trend will continue
with more outages in 2013. Even though millions of dollars will be lost,
companies will continue to use cloud solutions. The result will be more
cautious adoption with greater planning and questioning about how to manage and
protect their organization's data. It will become a necessity for cloud service
providers to provide more availability and recovery options for data and
example, companies of all sizes will need to adopt better cloud management
tools to protect their data because cloud outage problems will get worse before
they get better - infrastructures that have scaled quickly with hand-written
code and that utilize inefficient shared resources will suffer major outages resulting
in some black eyes for the cloud computing market.
will be an interesting year, and we are excited to see how new innovation
within the virtualization and cloud computing markets will change the way
businesses manage and protect information. We look forward to a great 2013 and
are excited to see how our predictions play out.
About the Author
Elliman serves as a senior manager for product marketing for Symantec, leading
the marketing efforts for NetBackup within the Information Management Group.
NetBackup is an industry leading platform that unites critical information
management capabilities including deduplication, snapshots, advanced virtual
machine protection, continuous data protection, and replication.
his current role, Elliman leads a team that helps customers and partners
understand how the NetBackup Platform can improve how they protect and manage
their information in the event of hardware failure, corruption or a
joined Symantec in July 2005 as part of the merger with VERITAS Software
Corporation. Prior to joining VERITAS Software in March 2005, Peter spent 10
years in high-tech marketing and management consulting roles working for both
startups and larger companies such as IBM and Price Waterhouse Coopers. Peter
brings a wide range of marketing experience to Symantec that includes marketing
strategy, customer acquisition programs, and online communities. As a management
consultant for both IBM Global Services and Price Waterhouse, Peter worked on
both IT strategy and business process improvement projects in the US and
graduated from the University of Virginia with a bachelor's degree in English
Literature. In addition, Elliman received an MBA from Darden Business School at
the University of Virginia.