Virtualization and Cloud executives share their predictions for 2014. Read them in this VMblog.com series exclusive.
Contributed article by Gregory Ness, VP Worldwide Marketing, CloudVelocity
AWS Will Enter the Hybrid Cloud Market
I predicted that Amazon will "acknowledge the hybrid cloud", so this year I'll
take it a step further and predict that they will enter the hybrid cloud market
in 2014 with new products and a shift in strategy. That shift will center around
DR and storage, and will be in response to anticipated developments with Azure
That prediction is at the core of how I see 2014
- Amazon will fully embrace hybrid cloud in 2014 - driven by the entrance
of Azure and vCloud into the IaaS market, and supported by a high
profile hybrid cloud strategy and offering that will make AWS a more
credible option for cloud DR and other hybrid cloud operating models.
- AWS reINVENT will threaten VMworld's leadership as a mainstream tech event as AWS embraces hybrid cloud.
- Cloud (pay as you go) disaster recovery will accelerate cloud adoption
in 2014, and be a critical hybrid cloud catalyst. It will have a
material impact on the traditional colocation industry, especially for
firms who have not embraced cloud.
- Agility will become the prime driver for cloud in 2014, along with protection of apps and operating efficiency.
About the Author
joining CloudVelocity Greg was Chief Marketing Officer at Vantage Data
Centers, where he helped the company establish itself as a leader in
wholesale data centers. He joined Vantage from Infoblox (BLOX) where he
was Vice President of Corporate Marketing. Before Infoblox, Greg was
Vice President of Marketing at Blue Lane Technologies (acquired by
VMware) and Senior Director of Corporate Marketing at Redline Networks
(acquired by Juniper Networks). Before Redline Greg had key marketing
roles at IntruVert (acquired by McAfee) and ShoreTel (SHOR).
has a BA in Political Science from Reed College and a Master's Degree in
Middle Eastern Studies from The University of Texas at Austin. He has
spoken at Cisco Live, Future in Review, Interop, and Cloud Connect on
topics related to networking, virtualization and cloud computing.