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Tactile 2015 Predictions: The Year of Enterprise Mobility


 

Virtualization and Cloud executives share their predictions for 2015.  Read them in this VMblog.com series exclusive.

Contributed article by Chuck Ganapathi, founder and CEO of Tactile

2015 - The Year of Enterprise Mobility

2015 will be the year of enterprise mobility. Sure, maybe you've heard this before, but 2014 paved the way with a huge shift towards user-led mobile enterprise apps which is finally moving the needle on enterprise mobile adoption.

Originally it was the promise of IT and mobile development platform players to bring mobility to businesses. But they failed because they were thinking system first, not user first. Their strategy was to take legacy cloud apps and shrink them to mobile devices when what users want and expect is a completely different experience. It's like trying to use Expedia on your phone as opposed to Hotel Tonight. Or VRBO vs. Airbnb. It requires a fundamental reimagining of the application.

Therefore it's not the cloud incumbents and their mobile "strategies" that are going to mobilize the enterprise; it's the end users finding apps via the App Store that were developed by mobile born start ups. It's this innovation that will allow enterprise mobility to flourish in 2015 and beyond.

Employees are bypassing antiquated company-provided tools and finding tools on their own: 7 out of 10 use technologies not provided by their companies to do their jobs more efficiently.*
  • In the case of CRM, mobile tools that actually work are even more essential: only 5% of salespeople work exclusively in their offices.*

CRM adoption will begin to show some signs of life. We hit rock bottom in 2014. While more companies are using CRM systems than ever, the number of salespeople actually using them went down from the previous year for the time ever to 37% (CSO Insights). Thanks to the help of companies like ClearSlide, LinkedIn with its Sales Navigator and Refresh who have figured out what the incumbents haven't, there are tons of new applications designed to improve the CRM experience and help salespeople be more successful, which will help to turn around adoption.

  • 41% of sales people enter little to no information into their company-mandated CRM system, with over half (53%) reporting that they key in data once per week or less. Even worse, a third (34%) never enter customer contact info into the company's CRM system, leaving management in the dark.*
  • This avoidance of CRM is causing salespeople to manage their relationships with a diverse combination of tools their company isn't providing: more than half (55%) use email, notepads, documents, and spreadsheets to track their deals and contacts.*
The buzz about Slack and its billion dollar valuation is not the death of email. Rumors of messaging apps like Slack bringing an end to email are greatly exaggerated. It didn't happen with the rise of collaboration apps like Yammer, Jive or Chatter and it won't this time either. Email continues to be one of the most used tools in business and with Google's continuous innovation of the inbox and the growing number of new companies like Accompli who are offering employees new ways to manage their email from tracking, alerts, sorting, prioritizing - it's only getting better.
  • The most important tools to salespeople, as they follow up with customers and close deals, are phones (which rank first), email, and calendar.*
*Full Report: Tactile Sales Index 2014

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About the Author

Chuck Ganapathi is the founder and CEO of Tactile, the company looking to make CRM actually relevant for salespeople by creating a mobile command center that syncs everything in their daily workflow. Chuck shared his predictions for the future of mobility, collaboration, and the CRM industry in 2015. 

Published Tuesday, November 25, 2014 7:00 AM by David Marshall
Comments
@VMblog - (Author's Link) - February 10, 2015 6:59 AM

Once again, how great is it to be a part of the virtualization and cloud industries? 2014 was another banner year, and we witnessed a number of fantastic technologies take shape and skyrocket. And I, along with many industry experts and executives, media

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