Virtualization and Cloud executives share their predictions for 2016. Read them in this 8th Annual VMblog.com series exclusive.
Contributed by Tom Cook, CEO of Permabit Technology Corporation
Data efficiency technologies will dramatically help storage vendors overcome market deflation
performance. The real and effective cost of flash continues to drop, driven by
advances in hardware and data reduction software. Open systems and
commoditization promise all will benefit from the hardware changes as they have
in the past. Products that add Data Reduction (DRe) software to the mix
will continue to be the ones that see the highest growth. Products that either
don't have DRe, or that fail to deliver it with performance, will fail.
agility. Just as the cost of performance is dropping, the cost of
delivering needed performance AND capacity on demand will drop as well, driven
by a drop in storage costs both on premise and in the cloud. Companies
that implement end-to-end data reduction will have cost advantage when compared
to those that don't - look for them to emerge as leaders.
capacity. Scale and commoditization will continue to drive down the cost
of cloud storage, ensuring that the vast majority of organizations will have a
cloud or hybrid storage strategy. More applications will move to the
cloud. This in turn will force traditional storage manufacturers to drop their
costs due to competitive pressure. Look for the traditional storage
vendors to leverage DRe to compete with commoditization and scale, and look for
the cloud vendors to fight back with the same.
the winners are?
cloud vendors continue to see growth - as do their suppliers. Look for
providers to begin truly leveraging DRe in 2016, to drive down costs even
performance storage with integrated DRe continues to grow, while traditional
disk storage continues to see a decline. The high-performance market will
see a shake out this year, as products without effective DRe fail to gain
sufficient traction in the overall market.
Defined Storage and converged appliance market (with direct attached storage)
continues to grow. Commodity hardware and open source software (powered by
Linux) will provide a solid foundation for growth rates of 35% in this sector,
as more organizations than ever use SDS to adopt the same efficiencies as
Amazon and Google in their On-Prem facilities and private clouds.
IT - is able to leverage reduced costs and increased agility to do more with
less, staying on budget while meeting SLAs. Look for many more new IT
projects and initiatives coming out of the large organizations, some of these
will have little effect on the bottom line, but some will be game changers!
About the Author
Tom Cook, Chief Executive Officer
and President, is responsible for guiding the company's strategy and vision.
Cook has more than 20 years of experience leading growth stage technology
companies. Prior to joining Permabit, Cook led and completed the sale of web
application developer, Curl Corporation to a division of the Sumitomo
Corporation. Prior to Curl, Cook was President and CEO of audio tool maker,
Cakewalk Software (acquired by Roland Corporation), which he led from start-up
to worldwide market leadership. He also served as a director of or advisor to
more than a dozen companies and organizations.
Cook has a Master's
degree in Business Administration from the Amos Tuck School of Business
Administration, Dartmouth College, and a Bachelor's degree in Economics from