Virtualization Technology News and Information
SAVO Group 2017 Predictions: Personalized, Predictive, and Connected

VMblog Predictions 2017

Virtualization and Cloud executives share their predictions for 2017.  Read them in this 9th annual series exclusive.

Contributed by Jason Liu, CEO, SAVO Group

Personalized, Predictive, and Connected

2017 will go down as the year enterprise software users expect to have personalized, predictive user interfaces - much like their favorite social media feeds - in their day to day work software. That's the outlook according to Jason Liu, CEO at SAVO Group, a Chicago-based sales enablement software company.

"Enterprise users now expect systems to recognize them, and understand what they need - in short, to be personalized," Liu said. "Users expect suggested content like they get on mainstream web portals and social media.  And, users expect that all of the applications they use are integrated and leverage each other."

According to Liu, there have been significant market shifts that have confirmed the need to deliver a new experience within the B2B enterprise world.  For example, today more than 1 in 3 American workers are Millennials, according to the Pew Research Center. This rise of millennials in the workforce, especially in sales, has pushed software companies to rethink how people work, what drives them and how they consume content. Social Media sites like Twitter, Facebook and YouTube, and top retail sites like Amazon, have changed how content is consumed. Content is now delivered via feeds or channels, and consumers digest it in smaller bites.  Given this trend, it stands to reason that enterprise software would also benefit from both a feed and a content channel approach.

"After years of distinction between B2B and B2C experiences, we're now marrying B2C usability with the secure, robust needs of a B2B enterprise," Liu said. "We have seen significant market shifts that have confirmed the need to deliver a new experience with the B2B enterprise world."

Much like a social media feed, enterprise software can deliver information to users based on their activities and interests. So instead of being shown an article on current events or ads based on prior searches, personalized enterprise software can deliver recommendations on sales content, training material, subject matter experts, forums and more. Content can be accessed via the web, through a customer relationship management platform (CRM), or via any mobile device.

"The enterprise software market in 2017 is one that will be both on the move and a market in revolution," Liu said. "The winner of the sales content management experience is the consumer because they've already set the standard."

About the Author

Jason Liu is CEO of SAVO Group, a Chicago-based digital content management software company for sales. Jason's extensive technology background includes decades of executive experience with software, mobile, and cloud systems management industries. At SAVO, Jason is in charge of driving growth by accelerating innovation and redefining the sales enablement category.

Jason Liu 

Published Friday, November 25, 2016 8:03 AM by David Marshall
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