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Tegile 2017 Predictions: Storage No Longer Only About Hardware

VMblog Predictions 2017

Virtualization and Cloud executives share their predictions for 2017.  Read them in this 9th annual VMblog.com series exclusive.

Contributed by Rob Commins, VP of Marketing, Tegile

Storage No Longer Only About Hardware

NVMe will hit its tipping point, unleashing the full performance potential of flash storage

For years, old controller interfaces - mainly, SAS and SATA -- have hampered the benefits of flash. SCSI only has one queue for commands, and as a result, enterprises weren't able to experience the blazing fast speeds of flash. In comparison, NVMe can have 65 thousand queues, and each of those queues can have 65 thousand concurrent commands.

In 2017, expect to see the widespread adoption of NVMe to have major impact on data center speeds, with a direct impact on bottom line. Vendors will increasingly look to differentiate themselves through NVMe adoption.

Flash will get even denser

In February, it was announced that, for the first time, NAND flash memory achieved a higher density than spinning disks. The storage market will make further advancements in improving the density of flash through 2017 Storage providers are alreading packing half a petabyte in under 5U - as density is extended, enterprise customers will have more rack space and bang for their buck.

Flash will no longer be just for mission-critical data

Initially, flash storage had a primary goal: high performance for mission-critical databases. However, this isn't the case anymore. With new advances in flash technology, the storage market is increasing its offerings for businesses with tight IT budgets to utilize flash storage - and not just through hybrid offerings. Technologies like multi-tier flash, which allow companies to have layers of flash for both performance and capacity, will have a dramatic impact on flash adoption by organizations of all sizes.

Customer care will be the differentiator among storage players

Storage is getting faster and cheaper, with no signs of slowing down. This is especially the case in the flash storage era, where vendors are helping companies achieve speeds that were unthinkable even just a few years ago, for a fraction of the price.

As the commoditization of hardware continues and profit margins remain minimal in 2017, storage providers will need to develop robust customer care technology and programs to remain competitive. For customers, this will translate into an influx of services such as free or discounted upgrades.

All storage arrays will be connected

Major advances in real-time analytics and machine learning will be applied to the storage market in 2017, to the benefit of the customer.  Storage providers will solidify their analytics offerings, striving to collect millions of different data points from arrays on everything from capacity usage, system health, and configurations. Ultimately the customer will benefit, as this data will be applied to proactively manage storage arrays for optimal performance.

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About the Author

Rob Commins has been instrumental in the success of some of the storage industry's most interesting companies over the past twenty years. As Vice President of Marketing at Tegile, he leads the company's marketing strategy; go to market and demand generation activities, as well as competitive analysis. Rob comes to Tegile from HP/3PAR, where he led the product marketing team through several product launches and 3X customer growth over three quarters. Rob also managed much of the functional marketing and operations integration after Hewlett Packard acquired 3PAR. At Pillar Data Systems, he was at the forefront of converged NAS/SAN storage systems and application-aware QoS in mid-range storage. Rob is also a veteran of StorageWay, one of the first storage services providers that launched cloud services.  

Rob Commins 

Published Tuesday, December 20, 2016 9:02 AM by David Marshall
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