As we move further into the year 2017, we ponder the question as to how corporations are thinking about green initiatives. What of today's data center growth? How can they become more eco-friendly? To dig into this topic a bit more, I reached out to Jeff Klaus, GM of data center software solutions at Intel.
VMblog: How top
of mind have green initiatives within corporations become in 2017? And what's
Jeff Klaus: We've
reached a point where companies can no longer afford to ignore their social
responsibilities. A main driver, of course, is our reliance on connectivity,
both personally and professionally, spurring data center growth and dependence
on energy, where nearly every corporation with a sizeable IT budget have put
corporate green initiatives on the top of their priority list. But beyond
simply doing the right thing for the environment, more companies are
realizing that it goes beyond being "green", rather it makes long term sense
from an economic standpoint. If you could implement a technology that saved
your company upwards of 20% on energy costs or install new equipment that ran
more efficiently and contributed to cost savings, it seems like an obvious
choice from a financial and environmental perspective. Whether a company has
employed a green approach for cost savings, tax incentives, risk mitigation,
operational efficiencies or brand reputation, the bottom line is clear: corporate
green responsibility has taken a front seat within the enterprise.
VMblog: As green
initiatives become an integral part of any large enterprise's DNA, how will the
data center become ground zero for implementing company-wide, eco-friendly
companies who have a large data center environment, advanced solutions can play
an integral role for green initiatives. For starters, by implementing a DCIM
solution, a data center manager could identify any zombie servers or servers
that are under-utilized and either replace with up to date equipment or
reassess workloads - consolidating servers alone can reduce energy 10-40%.
Efficiency and cost savings can simultaneously be improved through workload
balancing where companies can run their data centers on the lowest capacity
during the night, for example, when nearly all of the staff is offline,
resulting in serious energy savings. Data center managers can also monitor
thermal changes and raise the temperature within the data center which can
decrease cooling costs by 60%. To achieve dramatic cost and energy savings
within an enterprise, looking to the data center is truly a gold mine for
metrics have you seen derive from implementation of data center initiatives,
like DCIM, which contribute to a company being eco-friendlier?
Klaus: Two years ago, Google acquired DeepMind, a British data science company that
succeeded in reducing Google's data center fleet electricity needs for cooling
by 40%. In assessing Google's needs, executing a plan, and publishing results
Google provided to the public a body of work that can help any data center
improve and become greener.
The four areas
the program focused on were:
Measure Power Usage Effectiveness (PUE)
Adjust the thermostat
Use free cooling
VMblog: Finally, what is
Intel doing in this arena?
Klaus: Intel is constantly working to drive efficiency and glass box
visibility throughout its product line. The results have yielded continual
compute performance at lower power footprint (assisting with PUE) while providing
actionable telemetry data on server air flow, power consumption and thermal
And a special thanks to Jeff Klaus, GM of Data Center Software Solutions, Intel, for sharing this information with VMblog and its readers.
As General Manager of Intel Data Center Software Solutions, Jeff Klaus leads a global team that designs, builds, sells and supports Data Center software products through an extensive distribution network. Since joining Intel in 2000, Klaus built and maintains the largest global distribution ecosystem of middleware solutions through Server Hardware OEMs, Software Infrastructure Management Providers and Cloud Service Providers.
As a leader in the Data Center infrastructure industry, his group currently sells Intel Virtual Gateway access management and Intel Data Center Manager (DCM), the only software that provides real-time, server-level telemetry data and power management across a wide range of data center servers and IT devices.
An active member within the Software Defined Solutions space, Klaus serves on the Board of Directors for the Green IT Council and has presented multiple keynotes at leading industry conferences, including Gartner Data Center, AFCOM's Data Center World, the Green IT Symposium, and the Green Gov Conference. As a thought leader within the DCIM community Klaus regularly contributes articles on key data center topics and trends in Forbes, DataCenter Dynamics, Mission Critical, Data Center Post, IT Business Edge, Data Center Knowledge, Information Management and Data Centre Management.
Klaus earned his BS in Finance at Boston College and his MBA in Marketing at Boston University.