Are you attending DockerCon 2017 in Austin, TX next month? If so, I invite you to add appLariat to your MUST SEE list of vendors.
The folks from appLariat have some really amazing technology to show off. What's even more amazing, they are just getting started! DockerCon 2017 will become the launching pad for the company and its product offering, so you will definitely want to swing by their booth to learn more and see it in action.
Read VMblog's exclusive pre-show interview with appLariat to learn what they have planned for the upcoming event.
VMblog: Will this be your first DockerCon event as a sponsor?
appLariat: Yes, this is our first time and
this is our company and product launch.
VMblog: Congrats on the coming launch! How many of your team will be attending?
appLariat: We have a Silver sponsorship, so we'll have a 10x10 booth at the show and we'll be sending 3 employees,
as well as some customers and advisors.
VMblog: Talk a bit more about your booth setup. I'm curious, do you have a booth theme?
appLariat: You'll see a container ship
yard as part of our booth graphics and it is a metaphor for what appLariat
does. You can think of the oceans and other waterways that container ships
travel on to be clouds like Amazon Web Services, Google Compute or Microsoft Azure.
You can think of the container ships themselves as container runtime
environments like Kubernetes. They support the containers that represent
What appLariat does is automatically deploy a container
runtime like Kubernetes (represented by the container ship) onto your choice of
cloud (represented by the ocean). Then appLariat automatically "containerizes"
your existing application (like loading the shipping containers) through a
wizard-like interface and you can deploy them onto your cloud (represented in
the metaphor as loading the containers onto the container ship) and manage them
throughout the development lifecycle.
VMblog: Wow, that booth theme and metaphor sounds really interesting! What
kind of message can an attendee take back with them to sell their boss on
appLariat: The easiest way to sell it to
the boss is based on cloud infrastructure cost savings. Our customers save
30-50% on their Amazon Web Services bill through policy-managed deployments
through appLariat. Typical payback on the appLariat yearly subscription is 3
months. Of course there is much more value provided by our container automation
platform, however, that is the easiest ROI to sell.
VMblog: In order to hear that message at the show, an attendee needs to visit you. Why should they add your booth to their MUST SEE list?
appLariat: Because our solution is the
only one that allows them to provide cloud native capabilities to their
existing applications without the steep learning curve to move their apps to
containers and deploy and manage a container runtime environment like
Kubernetes. There are no Dockerfiles or Docker Compose files to manage, which
means no file management nightmare and complete traceability of deployed apps
to exactly what they are composed of (e.g. code, config and data artifacts,
component versions and deployment styles, environment variables, ports opened,
VMblog: Seeing as this is your first DockerCon. Why is this show a "must sponsor event" for your company?
appLariat: Much like VMworld eventually
turned into the biggest cloud infrastructure show, DockerCon is the premier
showcase for what container technology can do for customers on both the
Development and IT Ops sides. Since our product is all about allowing customers
to get the benefits of container technology without the steep learning curve,
we are really about simplifying and democratizing container technology. There
is no better place to launch our company and product than at the premier
container technology conference that has been growing 100% per year in
VMblog: What should DockerCon attendees expect to see
and hear at your booth this year?
appLariat: They'll get to learn about
and see demos of our new product, the appLariat Container Automation Platform.
They'll get to learn how easy it is to move their applications to appLariat and
get the cloud native benefits of portability, scalability and resilience,
without the need for costly re-architecture projects or the steep learning
curve to migrate to containers and deploy and manage a modern container runtime
orchestration environment like Kubernetes. With appLariat all the complexity is
abstracted and the solution works with your existing tools and processes.
VMblog: The Container ecosystem is really growing. Explain to VMblog readers why your
product should be considered unique.
appLariat: We're unique for three
VMblog: What are you looking forward to most at this
is designed from the ground up for bringing cloud native capabilities to
existing applications. The products in the marketplace with some similar
capabilities are focused on new micro-services based apps. With appLariat,
customers can get cloud native capabilities for existing apps built with
Weblogic, Websphere, Oracle and SQL Server.
- We focused
on the front end process of converting apps to containers in an automated
fashion, which no one else does. Other solutions rely on you to provide Dockerfiles
and Docker Compose files, which means you have to accept the steep learning
curve of learning Docker. appLariat provides a wizard like interface where the
customer simply selects components from our library, configures the components,
associates config, code and data artifacts to the components and appLariat
automatically creates a containerized model of the app ready for deployment on
Amazon, Google, and/or Azure clouds, or the customer's existing VMware vSphere
environment. It takes just minutes to do this.
- While many
products can automatically deploy a container runtime orchestrator like
Kubernetes, appLariat also provides a policy engine that provides a control
point for your orchestrator. While these orchestrators know "what" to do, they
often don't know "when" to do it. The appLariat policy engine allows scaling
up/down of apps and runtime clusters allowing customers to significantly reduce
spend on cloud infrastructure. Our customers see a 30-50% reduction in cloud
infrastructure bills with the appLariat policy engine controlling deployments
and runtime cluster size.
appLariat: Getting feedback from the attendees (prospects, press, analysts and
other ecosystem companies) on our solution.
VMblog: What would you say to prospective attendees who
are thinking about attending DockerCon but aren't sure if it's worth it or not?
appLariat: If your company is looking to move apps to the cloud, containers
are the most portable way to do it. DockerCon is the premier event for learning
about containers, so you really MUST be at this conference. You'll learn from
customers, vendors and other experts.VMblog: What do you hope to come away with from
exhibiting at DockerCon? What does event
success look like to you?
appLariat: Success to us means staking appLariat's claim in the container
space, clearly establishing our differentiators and generating some enthusiasm
about what we're doing. This show is about awareness for us, not customer
VMblog: Attendees always enjoy a good trade show tchotchke. Are you
guys giving away anything special or interesting?
appLariat: Yes, we've got these awesome
reusable, zippered, expandable, insulated shopping bags we'll be giving out to
anyone who comes by our booth. They are black with our symbol/logo on the
front. Very usable!
VMblog: And finally, what do you think we need to do collectively as
an ecosystem to strengthen the industry?
appLariat: We must do more to remove the steep learning curve for getting
started with containers and modern container runtime orchestrators for existing
applications so that container technology can "cross the chasm" and be adopted
by early and late majority companies.
As you build out your schedule, make sure to save some time to visit with appLariat. You won't be disappointed!