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IDC Writes Case Study on Cloud Based Information Platform that Drives Efficient Market Intelligence for a Large Telecommunication Provider

Comintelli, the leader in competitive intelligence software, today announced a brand new case study written by IDC (the International Data Corporation) about how a large, international telecommunication provider has used the Intelligence2day platform to drive efficient market intelligence gathering, sharing and collaboration for improved decision making.

"The telecommunication industry is characterized by rapid change and there are a multitude of different information sources that executives need to keep abreast of, including websites, news, broker reports, social media, industry analysts (such as IDC, Forrester, Ovum) and internal strategy documents," says Jesper Martell, CEO at Comintelli. "If you can filter and manage all this information efficiently, you will have a huge competitive advantage."

"The main benefit of this type of system is that we gather all market intelligence into one place and that we have one way of classifying and searching it. We have gotten a better grip of market intelligence as an area because of this approach," says the senior project manager at the telecommunication provider.

The case study is based on in-depth interviews by IDC analysts with key stakeholders in the user company. It describes the challenges, requirements, solution, benefits and future goals faced by the telecom operator. Some of the more specific advantages are:

  •     Deeper insight into what their customers want and need
  •     Much improved intelligence on new competitors and disruptive players
  •     Decreased double work and improved collaboration has saved time and money.

The free case study is available for download on: http://www.comintelli.com/customers/telecom-company/

Published Friday, April 14, 2017 6:33 AM by David Marshall
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