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ZeroStack 2018 Predictions: Application Development is Driving IT Sales

VMblog Predictions 2018

Industry executives and experts share their predictions for 2018.  Read them in this 10th annual VMblog.com series exclusive.

Contributed by David Greene, CEO of ZeroStack, Inc.

Prediction: Application Development is Driving IT Sales

The industry is changing in terms of how it's buying products. The IT department once ran the show and dictated which applications and infrastructure would be used, but the rise of Public Cloud and SaaS applications have created a desire from developers to choose applications themselves. Our prediction is that 2018 will see an environment where IT manages a self-service infrastructure that DevOps teams use to self-provision their tools. 

Self-service platforms that incorporate SaaS functionality will prevail in this new environment, and self-service provisioning is a key to agile software development. According to Gene Kim at Puppet Labs, "When self-service provisioning can be done quickly and consistently through complete virtualization, you eliminate the obstacles to give developers, testers, and QA the environments they need for Continuous Integration and Continuous Deployment."

Application development is creating a new drive for self-service private cloud technology, and IT departments should look for automated cloud platforms to deliver that self-service without undue administrative overhead.

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About the Author

David Greene 

David Greene leads ZeroStack's innovative team and directs corporate strategy. He has nearly 30 years' experience leading marketing, product management, and business development in public and private technology companies. He previously served as senior vice president and chief marketing officer at cloud networking leader Aerohive Networks. Prior to that he held CMO and vice president positions with Riverbed Technology, BMC Software, and Active Reasoning.

David holds a B.A. in Architecture and a B.A. in Computer Science from the University of California, Berkeley.

Published Wednesday, September 27, 2017 8:01 AM by David Marshall
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