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Veeam 2018 Predictions: The Always-On World - The True Power of Multiple Clouds

VMblog Predictions 2018

Industry executives and experts share their predictions for 2018.  Read them in this 10th annual series exclusive.

Contributed by Paul Mattes, VP, Global Cloud Group, Veeam

The Always-On World: The True Power of Multiple Clouds

In general, it's safe to say that cloud computing was really born just over ten years ago when corporations started deploying highly virtualized environments and leveraging excess computing power. After a few stumbles and early course corrections, the pace of innovation in the recent history of the cloud is now accelerating dramatically.

Enterprises increasing reliance on cloud platforms to deliver solutions for their customers and partners mandates that data protection and availability become critical considerations for all businesses. Any firm can have the best, AI-based customer intelligence platform in the world, but if it's not available for days, the value is lost.

Ensuring availability will continue becoming more challenging as the cloud computing landscape continues to rapidly evolve. Here are what we at Veeam think the four key themes for 2018 will be:

  • Multi-cloud environments will become the norm as no single cloud platform is perfect for every workload. The tools and platforms for managing across them will continue to mature and drive to more seamless integration across clouds. It's no longer a question of "if" an organization will move some or all of its assets to the cloud, but when and how. There are a plethora of ways in which companies can leverage cloud platforms and it's now become a matter of "which ones should I leverage?" Despite desires to the contrary, optimally solving the move to the cloud increasingly requires a multi-cloud approach and a corresponding portfolio of management and operational tools. Software providers understand this and will continue to improve their offerings to make seamless integration across the cloud landscape a reality.
  • Cloud-native applications will surge as enterprises of all sizes and ISVs (independent software vendor) mature their ability to define and deliver applications and solutions that are conceived and architected to take advantage of cloud platforms. The cost, scale and efficiency benefits of cloud native applications are now too compelling to ignore and with swift advances in essential technologies like micro services and supporting development tools, cloud native applications will accelerate into the mainstream. 
  • Cloud scale database services (e.g. Azure Cosmos, Google Cloud Spanner and services from AWS) will enable hyper-scale, highly distributed and mission-critical applications to become reality and they will further increase the appetite for infusing data and analytics into every application delivered in the cloud. Compelling characteristics such as low-latency, scale out and geo-distribution will provide the type of horsepower IOT and numerous other global scale applications require.  
  • Artificial Intelligence (AI) enabled through cloud platforms will begin permeating across enterprises, industries and applications. While we aren't quite at the level of HAL from "2001: A Space Odyssey," technologies like Alexa, Cortana and Siri are demonstrating the power and potential impact of AI in everyday life. For businesses, capabilities of machine learning, powered by petabytes of data and insanely fast compute resources will impact consumer experiences, biotech research, financial modeling and myriad other applications.

So what does this all mean for us in the next 12 months - if a cyclone or storm, distributed denial of service (DDoS) attack or other major breach and then a catastrophic regional power failure all strike at once? Customers and users the world over won't care what your problems are - they expect the information and ability to transact to be there when they want it, and it's frighteningly easy to move from you to your competitor if you don't offer it.

We haven't even scratched the surface of the technologies that will change cloud computing. AI and machine learning is already weighing in on marketing and sales by synthesizing Big Data and analytics. Soon it will be responsible for hopping spontaneously between clouds to ensure the continued delivery of your data or service.

But Availability is about much more than consumers and e-commerce. Far-flung colleagues, more automation and the new flexibility they enable will further change the world we work and live in and, we already expect our work assets and services to be 24/7 - like we are.

Availability isn't a choice, it's a base requirement and the time for it is now.


About the Author

Paul Mattes 

Paul Mattes currently leads the Veeam Global Cloud Group, which is responsible for accelerating the company's strategic growth in Availability solutions and leveraging private, managed, hybrid and public clouds.

Paul has over 25 years of experience in a diverse set of disciplines, including enterprise sales and services leadership, strategic business consulting, software architecture and engineering, and data center operations. He has worked across a wide range of industries, including health care, pharmaceutical research, financial services, retail and manufacturing.

Prior to joining Veeam, Paul was the general manager for cloud and enterprise sales for the Americas at Microsoft. His teams delivered advanced workload solutions for Azure, big data and analytics, the internet of things (IoT) and Azure Site Recovery. During his 13+ years at Microsoft, he held positions of increasing responsibility across the company in groups that included developer and platform evangelism, enterprise sales, industry solutions development and R&D.

Published Tuesday, December 05, 2017 7:35 AM by David Marshall
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