Samsung
Electronics America, Inc. today at the 2018 Consumer Electronics Show
(CES) outlined its vision and strategy for intelligent Internet of
Things (IoT) experiences.
During
today's press conference, Samsung demonstrated its unique ability to
make seamlessly connected consumer experiences across Samsung devices at
home, at the office and on-the-go. Samsung has been working to make all
Samsung products IoT ready by 2020. In addition, the company announced
today its plan to advance IoT adoption via an open, consistent and
intelligent platform.
"At
Samsung, we believe IoT should be as easy as flipping a switch. With
the new products and services announced today, we're making IoT easier
and more seamless," said Hyunsuk (HS) Kim, President, Head of Samsung's
Consumer Electronics Division and Samsung Research. "We're committed to
accelerating IoT adoption for everyone and making all Samsung connected
devices intelligent by 2020. These advancements will help consumers
realize the benefits of a seamless and simple connected life."
Intelligence of Things for Everyone
Samsung's
IoT philosophy is built on open innovation making it accessible to more
people and when infused with intelligence, can personalize their
experience. Today's fragmented and complex IoT ecosystem is a barrier to
adoption. For IoT to be approachable and accessible it requires scale
and open innovation. Thanks to a robust portfolio of products including
TVs, appliances and smartphones, and Samsung's leadership to deliver 5G
connectivity, Samsung is well-positioned to deliver an open IoT
ecosystem via SmartThings.
Samsung
is working with partners such as the Open Connectivity Foundation (OCF)
to set common industry standards. OCF is the largest IoT
standardization body in the world and Samsung's ARTIK chip, air
conditioner and Family Hub refrigerator have already been certified by
the association for interoperability criteria needed for IoT.
In
spring 2018, Samsung will unite its IoT applications, including Samsung
Connect, Smart Home, Smart View and more into the SmartThings app to
connect and control any SmartThings-enabled device directly from their
phone, TV, or car from a single application. Additionally, Samsung
announced plans to connect HARMAN Ignite to the SmartThings Cloud,
moving the IoT experience beyond the smart home to the car. As a result,
consumers will be able to manage their connected home from the car and
vice versa.
An
integral part of Samsung's vision is to connect devices and make them
intelligent. With Bixby, Samsung is bringing its personalized
intelligence service to more devices. In 2018, select Samsung Smart TVs
and new Family Hub refrigerators will have voice control via Bixby to
make everyday tasks easier. With devices and services working together
and infused with intelligence, in-home activities become easier.
Because
increased connectivity requires improved security, Samsung announced
that it has incorporated its trusted Samsung Knox technology into its
connected devices, including Smart TVs and Smart Signage, additional
mobile products and Smart appliances. Knox technology includes a
hardware security system and firmware updates to help ensure devices are
protected.
Building the Connected Future
Samsung
highlighted its ongoing commitment to investing in breakthrough
technologies. In 2017, Samsung spent more than $14 billion on R&D.
The company also increased investments through Samsung NEXT - a key
initiative to accelerate its transformation into an integrated hardware
and software company.
Samsung
also created a new AI Center as part of its newly consolidated Samsung
Research unit. The AI Center, which includes four labs in Toronto,
Montreal, Cambridge (UK) and Russia in 2018, will be coupled with
Samsung's ongoing work in Korea and Silicon Valley and the company's
M&A activities to drive its AI ambitions forward.
Seamless Device Experiences
New
products and services announced at CES 2018 highlight exactly how
Samsung is making progress to create seamless IoT experiences.
- Home: Starting
this year, Samsung Smart TVs will create a connected fabric between
devices to provide effortless log-in for users from the moment the TV is
unboxed. The new Family Hub refrigerators offer a wide range of smart
features like syncing food storage with meal preparation, and keeping
family members better connected and organized. Samsung Smart TVs and
Family Hub refrigerators features Bixby, giving TVs greater access to
applications, the ability to easily search movies by genre and actors,
and display personal photos while Family Hub refrigerators will be able
to recognize individual voices of family members and give personalized
information such as news, weather and calendar updates. Samsung Smart
TVs and Family Hub refrigerators will also operate on a single connected
cloud platform, the SmartThings Cloud, serving as a smart dashboard to
monitor and control connected devices.
- Office: Samsung
is redefining the concept of the traditional office with flexible
solutions that fit the needs of the modern mobile workforce. The Samsung
Notebook 9 Pen brings power, portability and performance to the
notebook PC for those whose jobs don't end when they leave the office.
The 55-inch Samsung Flip interactive digital flip chart, simplifies
office collaboration by connecting seamlessly with group members'
smartphones and notebooks for faster content and idea sharing. Up to
four different participants can introduce content or annotate directly
on screen at the same time using either their fingers or an embedded
pen.
- Mobility: Samsung
is helping to lead the transition to 5G networks that will usher in a
new set of connected experiences. Samsung is partnering with wireless
carriers and broadband providers to conduct the first customer trials of
5G connectivity with up to 100 times faster speeds than the 4G LTE
available on phones today. With 5G connectivity, Samsung demonstrated
its vision for more comfortable driving. The Samsung Digital Cockpit
shows how cars will become seamlessly connected with other ‘things' as
part of IoT. The new dashboard design, along with Bixby, allows drivers
to easily control the in-car experience and connected devices at home
through voice, touch, gesture and context-based triggers. Passengers can
also enjoy ultra-fast streaming movies on the go. The industry-first
5G-capable Telematics Control Unit (TCU) can download and upload data
faster and enables vehicle-to-everything communications, laying the
groundwork for better autonomous driving.
For more information about Samsung at CES, please visit https://news.samsung.com.