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Veritas 2018 Predictions: Data Management Will Rock IT

VMblog Predictions 2018

Industry executives and experts share their predictions for 2018.  Read them in this 10th annual VMblog.com series exclusive.

Contributed by Zachary Bosin, Director, Solutions Marketing, Digital Compliance at Veritas

Data Management Will Rock IT

As data volumes continue to explode and the importance of a cloud strategy grows alongside, CIOs and IT decision makers have some incredible tasks to navigate through in the year ahead. Here's my list of top priorities and predictions for 2018, and recommendations on how organizations can successfully navigate through them.

IT will be forced to take responsibility for cloud data management and cut costs

In 2017, Veritas Technologies learned that 69 percent of organizations wrongfully believed data protection, privacy and compliance were the responsibility of the cloud service provider, with cloud service providers most often placing the responsibility on the customer. So, although organizations are increasingly adopting a multi-cloud approach, there are several misconceptions around which party holds ultimate responsibility for data management - a clear issue that can significantly increase the likelihood of data breaches unless ownership is maintained.

With that in mind, my first prediction for 2018 is that the year will bring a rude awakening to IT decision makers. They will suddenly gain ownership of management in the cloud, and while scrambling to get everything in place, will not take cost considerations into account. In comes the CFO, who will urge for more efficient data management practices and implement potential cuts to infrastructure costs in tandem.

Data will grow exponentially, but data storage will slow for the first time

Speaking of managing data, last year, the annual data growth rate skyrocketed to 48.7 percent, filling valuable storage capacity at an incredible speed. In fact, more than 50 percent of files being stored by businesses were of "unknown" nature - posing serious financial, security and data management risks to organizations, and a real data hoarding issue.

My second prediction for 2018 is that we will see successful companies shifting their storage strategies from a "save-it-all" mentality to one that identifies, classifies and stores only the data that provides valuable insights or mission critical information, thereby decreasing the data hoarder phenomenon. For those who don't take this seriously, continued data hoarding behavior could translate to General Data Protection Regulation (GDPR) non-compliance, which brings me to my third prediction.

One of the first companies to be fined due to the GDPR will be in the U.S.

Despite the impending deadline (May 28, 2018) of the GDPR, only 31 percent of surveyed companies believe they are compliant. Even worse, when asked about specific provisions of the regulation, most organizations proved non-compliant, revealing a clear misunderstanding over regulation readiness.

2018 will make the consequences of non-compliance abundantly clear, as one of the first companies fined will be based in the United States. Penalties are extremely steep, and this regulation will impact every and any company that deals with European Union citizens. To prepare, I urge organizations to have a clear understanding of what data they possess, take the steps to know how to take action on it, and properly classify it so policy can be applied accordingly.  

Best of luck out there!

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About the Author

zachary bosin 

Zachary Bosin is Director of Solutions Marketing at Veritas. He leads the Digital Compliance Solutions Marketing team responsible for developing and executing the go-to-market strategy for Veritas' market-leading archiving, file analysis, and eDiscovery solutions. In past roles at Veritas, Zach served as Product Marketing Manager and Messaging Architect for products across the Information Governance portfolio. Previously, he served as an Analyst at the advisory company, CEB, now a part of Gartner. Zach received his MBA from the Kelley School of Business at Indiana University and holds a B.A. in Political Science from Duke University. 

Published Tuesday, January 09, 2018 8:04 AM by David Marshall
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