Virtualization Technology News and Information
Article
RSS
VMblog's Expert Interviews: Colt Technology Services Details Launch in US and Talks "Intelligent Connectivity"

 

Colt Technology Services ("Colt") announced the launch of its US network, connecting multinational enterprises and financial firms to Europe and Asia, with a software-driven network that fundamentally rethinks the model for intercontinental data services.  To learn more, VMblog spoke with the company's CEO, Carl Grivner. 

VMblog:  You've been very successful in Europe as an independent telecommunications provider, what has brought you to the US?

Carl Grivner:  Expanding into the US is the logical progression in our expansion strategy. While you might argue that the US is saturated with gargantuan telecoms providers, ours' is a unique proposition which means we'll be a real challenger in this market. We offer American enterprises the reach to securely and reliably connect with their operations in Europe and Asia, and vice versa. Because we are independent and solely focused on B2B connectivity we're substantially more agile than the large monolithic telcos are when it comes to responsiveness to customer needs. What further differentiates us, and sweetens the proposition for US-headquartered customers, is the promise of a uniform and consistent product and service experience, whether they're buying that service in Japan, the US or London. Quality of service is so important here because enterprises want to deal with one service provider and one network, not multiple companies with fragmented networks.

VMblog:  What are some of the most important elements to your strategy here in North America compared to other regions around the world?

Grivner:  The biggest difference in our overall strategy in North America, compared to other regions, is that we are not initially going after businesses that are contained within the US. Instead, as mentioned before, we will be playing to our strengths, key among which is our dense connectivity in Europe and Asia - so, we'll target US companies with operations in one or both of those regions. Furthermore, we will focus our efforts on three key sectors: Enterprise, Capital Markets; and Wholesale, and certainly won't be distracted by the consumer market as others may be.

Our Capital Markets strategy will see us extending our proposition to include supporting traffic incoming to the US, given that this sector requires a high degree of connectivity between key markets and exchanges, and the best possible service. We have applied what we learned in the exacting financial markets to our general enterprise offer throughout our target verticals - focus on the individual organization, and services created to unique needs, not just pulled off the shelf as is commonly the case in the industry.

Our Wholesale strategy will target OTTs as well as large enterprises that aggregate large amounts of outbound traffic and content in coastal data centers for export to other regions. Our strength here lies in us having the reach and density in Europe and Asia to facilitate the movement of this traffic once it comes off the subsea cables, and that also means we have direct control over bandwidth, routing and latency - all important considerations for our customers.

VMblog:  Tell us more about "intelligent connectivity" and what this means for the enterprise?

Grivner:  Intelligent connectivity refers to our ability to intelligently provision connectivity to optimally fulfil the unique security, reliability, bandwidth, latency, or cost considerations (among other factors) of any one particular customer. How so? Well, if our experience in the real world of business has taught us anything, it's that not all sites or enterprise buildings have the same requirements for connectivity. Every customer, and every site belonging to every customer, has multiple different connectivity needs - some fare well with a public internet connection, others require 100G secure links to the data center, while others need international SIP trunking. Via intelligent connectivity we are able to intelligently and reliably fulfil a customer's often wildly different and fluctuating connectivity requirements so that they receive the optimal connectivity at the optimal price, and the ability to do business uninterrupted and unrestricted by connectivity constraints.

VMblog:  What's new with bandwidth providers that enterprises perhaps don't know about but should be asking for?

Grivner:  On-demand connectivity in real time is probably the most significant new offering that enterprises should be thinking about. In this digital world, market dynamics are more volatile than ever, and to succeed businesses must be agile enough to respond to rapid changes in their unique business environment in something approaching real time. Add to this imperative the complexities of operating in multiple geographic locations, and it's clear to see how greatly an enterprise stands to benefit from on-demand connectivity and bandwidth scaling - where they control all of that themselves in minutes not weeks or even months as is standard among the bigger telcos.

Additionally, we believe that there is a baseline for connectivity that every customer should demand, and that includes security, coverage, reliability, competitive pricing, and good customer service. The latter is something that differentiates us from others - we started 26 years ago by out-competing British Telecom in its own back yard as the market was deregulated - and customer-centricity is the core driver for our business, no matter where it is. 

VMblog:  How big of a deal is it that instead of you controlling your network, your customers do?

Grivner:  It's a really big deal for our customers to have control over what we see as ‘their' network, rather than ours. Until now, it was inconceivable that a telecoms company could offer an enterprise the ability to control its network to the extent that we do - giving them the ability to set up new connections and scale up or down, as needed. Can you imagine getting that kind of functionality out of one of the telecoms behemoths? Not likely.

##

Published Tuesday, June 19, 2018 9:34 AM by David Marshall
Filed under: ,
Comments
There are no comments for this post.
To post a comment, you must be a registered user. Registration is free and easy! Sign up now!
Calendar
<June 2018>
SuMoTuWeThFrSa
272829303112
3456789
10111213141516
17181920212223
24252627282930
1234567