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New Year, New Scams To Watch Out For: SEO Scams That You Should Keep an Eye Out For in 2019

 

Technology. It is as dynamic as the seas on a stormy day, so much so that you could even think that it was a living thing, given how quickly it's been changing over the years. While we've yet to see hoverboards (boards that actually hover, people) and flying cars, you cannot dispute the fact that this is the fastest developmental rate that we've experienced since time immemorial.

That's usually a good thing. Usually. Because technology, if you look at it in its purest form, is nothing more than a tool that we've crafted to help us do more with more ease. A hammer is a tool that is used for building, but it can also be used to destroy, depending on who wields it. Technology is pretty much the same way, albeit it has intangible forms.

And sadly, technology too is used to harm other people for the benefit of another. It would seem that as we solve old problems with our technology, we almost always seem to find a way to create new problems with it.

So, what new schemes should we keep an eye out for in 2019, SEO marketing-wise?

The Guaranteed Google Ranking

Before you groan as you read this, let me first explain myself as to why this is even here. The mere fact that people are still trying to pull this scam off should already be indicative of the high chance that there could still be people falling for it. When an "SEO expert" claims to be able to guarantee that your website is going to hit a specific rank on Google's index, that should already be a red flag, especially since nobody, except the engineers at Google, knows how the algorithm really works.

Nothing beats honest hard work, whether you're talking about SEO or in life in general.

The Google Business Listing Overhaul

If you own a business, then you may have already received a call from someone who claims they're from Google and that they are offering to fix up your business listing for a price. The problem here is that it's highly unlikely that anybody from Google is going to call you, unless you're spending a significant (and I mean a lot) amount of money on Google Adwords.

As a general rule, you should never give your banking information to strangers. However, if there's one thing that the scammers got right here, it's the fact that yes, Google Business Listing is going to be a big help to your SEO campaign. The best part here is that you can actually fix your listing yourself. Just head on over here.

The Fancier-Than-Truth Client List

When you're looking for an SEO company to help you boost your traffic, you're going to want to work with those that have done work for reputable sites. The problem is that there are many would-be scammers who include the logos of big companies and sites like Microsoft, Forbes, Coca-Cola and even Google on their client list.

Now, this doesn't mean that they are automatically lying about these claims, but it's always better to delve deeper into the work that they've performed for these companies. A lot can be revealed by simply asking about the nature of their work and how they were able to complete projects for these companies.

Alternatively, you can also work with local SEO companies so that you're actually able to see with whom you're transacting with face-to-face. This New York City SEO company is one of many fine examples of SEO companies that you can definitely entrust your website to.

Published Monday, April 08, 2019 8:22 AM by David Marshall
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