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Vembu: The Biggest Little Data Protection Company You Probably Haven't Heard Of (Yet)
Vembu wants to do more to let people know that it exists—it wants its own name to be in the marketplace and attached to its products—especially after hearing from many customers who desire to know whom the products they rely on truly belong to. So, in the past year, Vembu established relationships with more VARs and reached out directly to select enterprise and midmarket segments. It added 400 channel partners, 180 VARs, and 300 customers in 2014 alone.

If it appears that this analyst is impressed with Vembu, he is. Vembu’s feature set surpasses what one might presume to come from a backup company that most folks (in North America at least) haven’t heard of.And although it would be easy to assume that some of Vembu’s capabilities are mere boasts, the hesitations wash away with the recognition that this is a vendor with ten years in the business, and that well over half its workforce are R&D engineers. Said another way, Vembu appears to have been quietly solving its customers’ backup challenges for more than a decade through technology, instead of marketing.

In fact, not only did Vembu not have a marketing team until 2015, but it also didn’t have a sales team to speak of. This is an incredibly engineering-focused company—one whose revenues and customers have accumulated through word of mouth. But now, Vembu is building out a solid U.S.-based sales and marketing engine focused on penetrating awareness among IT decision makers, especially decision makers in the SMB segment.

The product Vembu will push in 2015, BDR 2.0, could be a “game changer” for Vembu’s growth. BDR appears to have the potential to quite effectively address the varied requirements of small and midmarket businesses who run mixed physical and virtual IT environments and who also want to leverage the cloud.

If Vembu continues to invest as much into its North American marketing and channel outreach programs as it historically has invested into engineering its technology, then 2015 could be the year that a lot of SMBs discover the “secret” to solving a lot of their backup problems.

European and APJ businesses may know Vembu, but many U.S. IT organizations will be surprised by the solution set of this ten-year-old company that is launching its first concerted marketing push into North America.

ESG webcast: Multi-cloud Data Protection Trends and Best Practices
Is the multi-cloud here to stay and are enterprises really adopting this strategy? ESG’s IT Spending Intentions survey shows that 81% of current public cloud infrastructure customers use multiple CSPs and 53% expect the number of unique CSPs they use to increase over the next three years.
Is the multi-cloud here to stay and are enterprises really adopting this strategy? ESG’s IT Spending Intentions survey shows that 81% of current public cloud infrastructure customers use multiple CSPs and 53% expect the number of unique CSPs they use to increase over the next three years.

The proliferation of multiple cloud providers is far from being a point-in-time statistic and it is manly driven by companies’ desire to identify the cloud provider that best fits each application and workload.

Join Edwin Yuen, ESG Senior Analyst for Data Protection and Yesica Schaaf, Senior Director, Veeam® Cloud Marketing in the discussion of Availability in multi-cloud environments to learn more about:
  • Current and upcoming trends in multi-cloud adoption, as well as considerations driving these market shifts
  • Challenges associated with increased IT complexity and multi-cloud deployments
  • How Veeam is helping its customers address multi-cloud and Data Availability: South Oregon University, Goodwill, Columbia Power & Water Systems and Movius
  • And much more!