Arctic Wolf unveiled two major initiatives to advance its MSP (Managed Service Provider) strategy: an enhanced MSP Partner Program and the launch of Aurora Endpoint Security for MSPs. These strategic initiatives represent a significant advancement in how Arctic Wolf supports MSPs, helping them grow into trusted security advisors while accelerating profitability and expanding their market reach.
MSPs play a central role in Arctic Wolf’s global partner ecosystem, driving adoption of the Aurora Platform and delivering critical security outcomes to customers of all sizes. The redesigned MSP Partner Program is built for their success-offering scalable pricing, simplified deal structures, and the resources needed to scale profitably and meet the demands of today’s complex threat landscape.
This support comes at a critical time. Many MSPs today face a growing set of challenges-from misaligned customer expectations and tool sprawl to alert fatigue and limited 24×7 coverage. These issues strain internal resources and make it harder for MSPs to consistently deliver the outcomes their customers expect. Arctic Wolf provides unmatched value to MSPs through the Aurora Platform, which is built to support customer choice, working seamlessly with a wide range of endpoint, network, cloud, and identity solutions. With a comprehensive portfolio of solutions for prevention, detection, response, and risk management, the platform enables MSPs to streamline service delivery, reduce overhead, and scale efficiently. When combined with direct access to Arctic Wolf’s team of security experts, MSP partners that work with Arctic Wolf can deliver stronger customer outcomes while building high-margin, sustainable security practices.
The new Arctic Wolf MSP Partner Program focuses on three core areas:
- Progressive Volume Pricing: A growth-oriented pricing model that provides more favorable rates as an MSP’s overall business with Arctic Wolf expands.
- Progressive Deal Minimums: A flexible, tiered structure that lowers deal minimums as an MSP grows-enabling entry into new markets and easier expansion without the limits of a one-size-fits-all approach.
- Volume Commit Agreements: Multi-year growth plans that unlock preferred pricing from day one, helping partners scale faster and increase margins.
The launch of the new Arctic Wolf MSP Partner Program builds on the foundation of the Arctic Wolf Partner Program, Arctic Wolf’s award-winning, partner-centric go-to-market model designed to help partners thrive. From sales enablement and technical training to marketing and demand generation support, the program delivers everything the channel community needs to win new business, deepen customer relationships, and scale their growth.
“The MSP market is one of the most dynamic segments in cybersecurity, and we’re proud to launch a new purpose-built program that gives MSP partners more flexibility, stronger margins, and immediate pricing advantages,” said Will Briggs, SVP, Global Channels at Arctic Wolf. “We’ve designed every part of this offering around partner success, removing friction, rewarding growth, and giving MSPs the ability to deliver modern security operations and advanced endpoint protection to their customers faster and more profitably than ever before.”
