IDG's InfoWorld, the leading integrated media brand for IT solutions management, today announced the expansion of its 'Enterprise Virtualization' media initiative. InfoWorld's build-out mirrors its successful SOA advocacy approach: face-to-face InfoWorld Executive Forum events, online community media (Weblog, podcast, newsletter), online special sections, and coverage in the weekly print publication. Editorial and advertising programs are already ongoing throughout InfoWorld.com. Event information is also available at: http://VirtExecForum.com.

InfoWorld's multi-dimensional communications program focuses on the benefits of various virtualization approaches, including server, hardware-assisted, storage, application, and desktop virtualization. InfoWorld also identifies benefits to linking these different technologies as part of an 'enterprise virtualization' infrastructure.

"InfoWorld helped define the SOA segment a little over a year ago and, in addition to that successful initiative, is doing the same with virtualization," said Bob Ostrow, InfoWorld's president and publisher. "Moreover, InfoWorld's integrated opportunities help our vendor partners build cross-media campaigns that maximize their investment in a variety of advertising mediums, with measurable performance. Look for continued innovations and leadership from InfoWorld."

Current and planned InfoWorld 'Enterprise Virtualization' programs include:

InfoWorld Virtualization Executive Forum Events:

-- September 25-26 at the Roosevelt Hotel in New York City (additional information to be announced shortly about the industry's definitive virtualization event)

-- Two additional events in 2007

Online Opportunities:

-- InfoWorld Virtualization Report Weblog (launched April 12, 2006)

-- InfoWorld Virtualization Report podcast (launched April 26, 2006)

-- InfoWorld Virtualization Report e-mail newsletter (launched May 4, 2006)

-- InfoWorld Virtualization Portal (launching Q3 2006)

-- InfoWorld Virtualization Webcasts (ongoing)

-- InfoWorld Virtualization Strategy Guides (ongoing)

Virtualization Research:

-- Investigating demand drivers for various virtualization approaches, as well as enterprise virtualization trends. Currently fielding. Results available in late June 2006.

Virtualization Advertising Supplements:

-- Series of turnkey advertising supplements available for sponsorship. Topics include enterprise virtualization, as well as those focused on specific virtualization approaches including server, hardware-assisted, storage, application, and desktop virtualization.

Editorial Features:

-- Regular coverage in Tom Yager's "Ahead of the Curve" column

-- Cover stories and features throughout the year

-- InfoWorld Test Center Server Virtualization roundup in the July 3 issue, and other virtualization reviews throughout the year

-- Virtualization Executive Forum print companion in the September 19 issue

Virtualization-Related Awards (as part of InfoWorld's awards programs):

-- Best products acknowledged in annual InfoWorld Technology of the Year awards

-- Innovative customer implementations eligible for InfoWorld 100 awards

-- Visionary individual contributions to enterprise leadership eligible for CTO 25 awards