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3Par CEO tears into EMC

Quoting from TechWorld

We interviewed 3Par CEO David Scott recently and he gave out fairly strong views on EMC and 3Par. Scott criticised EMC on grounds of energy usage, management complexity and inadequate array virtualisation.

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The greener company
Scott thinks EMC customers pay higher energy bills than they need to. His company is a greener one and will save customers energy money whilst providing better storage services. The idea is that 3Par's thin provisioning whereby applications only get the disk they need rather than the disk they are allocated pushes up drive utilisation. So you need fewer drives.

"In the IT world there is an incredible focus on the environmental aspects of IT. Every storage drive needs 65 watts to operate it and cool it. In 2006 there were 105 million installed in multi-user systems according to Gartner. Multiply that by 65 watts times the number of hours in a year and you have the total kilowatt hours needed. We calculated that just supporting those 105 million drives would need 35 million barrels of oil this year."

"By using 3Par's thin provisioning you cut the number of disk drives in half. You could have cut the oil consumption in half. If you recognise this then you can think green and you can think 3Par."

We asked if customers are actually concerned about this?

"Yes, they are. It relates to lower (electrical) power CPUs. But storage is the biggest offender. EMC should stand for emit more carbon. The inefficiency and poor utilisation of EMC drives mean you're emitting more noxious gasses. It's not where information lives; it's where disk capacity goes to die. (EMC) disk utilisation is so poor that 80 percent of disk capacity is unused. They never realise their purpose."

Next Scott moved onto the SNIA's system management interface specification, SMI-S. "I was recently talking to the director of a major bank. He said he thought SMI-S was dying on its feet. SMI-S needs strengthening and it's strengthened by delivery. When will EMC's ControlCenter use SMI-S? If they want to decrease customer's complexity than have ControlCenter use SMI-S."

Virtualisation
Concerning virtualisation Scott said EMC has InVista for SAN virtualisation, Rainfinity for NAS virtualisation and VMware for server virtualisation: "Why is it they don't have fine-grained virtualisation in Symmetrix and Clariion? It's applied virtualisation technology everywhere - except in their core area of competency. Perhaps they are worried about the business model implications of thin provisioning?"

In other words EMC would sell smaller arrays if a thin provisioning capability existed for Symmetrix and Claririon.

"EMC doesn't offer fine-grained virtualisation in their storage arrays, as they do in the server world with VMware. Yet virtualisation is the key to storage efficiency."

The 3Par pitch is that fine-grained virtualisation enables utility computing and: "Utility computing as a philosophy destroys the business model of existing leading storage vendors which is based on selling lots of disk drives, selling different silos of storage for different applications, selling more complexity to integrate these different silos, and offering professional services help to support customers deal with this complexity."

Read the rest of the article, here.

 

Published Tuesday, August 01, 2006 11:21 PM by David Marshall
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