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Symantec Corp. announced the release of Symantec Backup Exec System Recovery 7.0, the latest version of its complete and fast Windows system recovery solution.

Backup Exec System Recovery enables businesses to recover complete Windows systems in minutes and introduces enhanced Microsoft Exchange, virtual, and data recovery capabilities as well as new centralized management to give IT administrators added flexibility and simplified management in protecting their valuable IT assets.

In todays mission-critical environments, all systems from servers to desktops to laptops must be easily and quickly recoverable, whether to similar or dissimilar hardware, said Director, Product Management, Symantec, Darrell Riddle. Symantec Backup Exec System Recovery, the gold standard in complete Windows system recovery, ensures customer confidence in the recovery process through revolutionary capabilities along with unprecedented speed and reliability.

With this release, Backup Exec System Recovery adds significant performance improvements and adds support for Microsoft Vista, x64-bit platforms, VMware ESX Server, and Microsoft Virtual Server. Backup Exec System Recovery is a stand-alone solution for Windows Servers and may be purchased and installed separately, or together with the entire family of Backup Exec product offerings.

Speaking to itVARnews, Director Channels and Alliances, Symantec India, Ajay Verma said, The product is a horizontal technology, and would find usage across different verticals and size of organization. Having said that this product has great relevance to organizations who have lean IT staffs and need robust solutions to do recovery in case any mishap/disaster. Therefore SMB would be a key focus for this product line.

We are looking at a healthy adoption rate. There are customers who already use these solutions, and would upgrade to use the new features and functionality brought in. We would also look at expanding the market and see rapid ramp up on sales volumes, added Verma.

A disk-based solution, Symantec Backup Exec System Recovery overcomes tedious and painful manual system recovery processes that can take days if not weeks by capturing an exact copy of a system including operating system, applications, system settings, user settings, and data in a single recovery point. When systems fail, IT administrators simply select the recovery point to restore from and Symantec Backup Exec System Recovery restores the complete system in a fraction of the time of traditional methods.

The company will be targeting B and C class cities aggressively for the new product. As Verma informed, There are customers in B & C cities and they do need the product as well, and hence we would be rolling these out in these locations too. The rollout would happen over the next few weeks and months. However our partners are already addressing these and would be in a position to solve customer needs immediately.

Existing Backup Exec for Windows Servers customers looking for a streamlined, lower-priced version of Symantec Backup Exec System Recovery can leverage the new Backup Exec for Windows Servers System Recovery Option. This new option offers just the core business-critical system recovery capabilities offered in the stand-alone editions of Backup Exec System Recovery, including dissimilar hardware recovery and physical-to-virtual (P2V) conversion, among other features, where data protection is already ensured with Backup Exec.

When asked about it marketing strategy, Verma informed, Our marketing strategy is multifold and uses different media/ methodologies. The ultimate objective being creating a high level of brand awareness as well as have the right attributes/ associations with this awareness. Around this particular product we would be using all avenues to create awareness and generate demand. We would also be talking to end user audiences at various marketing events that we have, and this would be a continuous process.

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