Virtualization Technology News and Information
Invirtus Appoints New Vice President of Marketing

Invirtus, Inc., a premier provider of virtualization management software, today announced the appointment of Andy McCartney as Vice President of Marketing. With more than 20 years of experience in executive leadership and B2B marketing roles, Mr. McCartney is ideally suited to lead Invirtus' marketing efforts, as well as to directly contribute to the company's overall expansion strategy in the explosive virtualization marketplace.
"In our search for a marketing executive, we have been looking for someone with deep experience within high growth and emerging technology sectors," said Tom Edwards, founder and CEO of Invirtus. "Virtualization is experiencing amazing growth both inside and outside of the data center, so we need a skilled leader who understands how to maintain our edge in this dynamic marketplace. We are thrilled that Andy agreed to join our team, and look forward to an exciting future of marketing the most innovative, relevant and valuable virtualization management products to our channels and the industry."

McCartney joins Invirtus from Atlanta-based OpenSpan where he was vice president of marketing. In this role he was pivotal in establishing the company's pioneering position and marketing function in the high growth application integration and automation space, where virtualized desktops were increasingly critical to end-user productivity. Prior to OpenSpan, McCartney led channel marketing at Atlanta-based Vocalocity, a software innovator in the telecommunications and VoIP marketplace, where he was responsible for establishing relationships and enablement programs for OEMs, ISVs, SIs and VARs. McCartney was also director of entrepreneurial services at eHatchery, an Atlanta-based high-tech incubator for technology companies where he advised startups with their IP development, go-to market strategy, fundraising and execution. He originates from the UK, and has enjoyed many dynamic marketing roles for European and US software companies large and small, including a global product marketing role for executive information systems at Information Builders, Inc. in both London and New York.

"I am energized by the opportunity to join the Invirtus team, and to help the company further penetrate and lead the virtualization management software market. The roadmap I have seen and the track record of this company to deliver innovative quality software have been the keys to taking on this role," said McCartney. "With virtualization arguably reaching a tipping point, this is a seriously exciting time to maximize the opportunity for a company as agile as Invirtus. Expect to see an aggressive expansion of its portfolio of heterogeneous VM utilities and technologies that radically improve VM creation, management, ROI and usage of the virtualization platforms from Microsoft, Vmware and Virtual Iron."

Published Sunday, July 15, 2007 1:10 PM by David Marshall
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