Appistry, the pioneer and leading provider of application fabric software, today announced that Bob Lozano, Chief Strategist and Founder of Appistry, will be speaking at the inaugural Next Generation Data Center™ Conference & Expo (NGDC™). The event, taking place August 6-9, 2007 at the Moscone Center in San Francisco, will focus on new technologies and their impact on the data center, covering mission-critical applications and the technology supporting those applications including virtualization, grid computing, and service oriented architecture (SOA). Lozano’s first session, “Case Study: Revolutionary Solutions for the Data Center of the Future” will be held Tuesday August 7 from 3 to 4 PM. His second session, “Application Fabrics: A Google-Like Approach to Service-Oriented Applications and Enterprise 2.0” will be on Thursday August 9 from 10:15 to 11:15 AM.

The first session will examine how Dulles, Va.-based GeoEye (Nasdaq:GEOY), a leader in the geospatial intelligence community, has overcome application development challenges, characterized by very high data volumes, high data rates, and extreme computational requirements. Lozano will discuss how GeoEye was able to commoditize key portions of their infrastructure, significantly cut operational costs and create new geoint products faster and more reliably by taking advantage of the application fabric’s "scale-out" virtualization, software-based reliability, and automated management capabilities. Lozano will also demonstrate application fabric’s unique ability to simplify the process of building highly scalable and reliable applications while deploying them on networks of inexpensive, commodity-grade hardware. GeoEye expects to launch their next-generation commercial imaging satellite, GeoEye-1, in early 2008. It will be the world’s highest resolution Earth imaging satellite with a ground resolution of .41-meter or about 16 inches.

The second session will show how Google serves as example for the industry, famously deploying its applications across hundreds of thousands of commodity-grade servers while at the same time remaining nimble and driving costs extremely low. Application fabric technologies seek to commercialize these ideas for the mainstream enterprise, simplifying application development and deployment. Due to the virtualizing nature of the application fabric, just as in the Google case, if a machine or component dies it can be “left dead in the rack” for later.

Bob Lozano is a technology industry veteran, serial entrepreneur, and co-founder of Appistry, and currently serves as the company's Chief Strategist, where he plays an instrumental role in charting the company's business and technology strategy. He blogs at http://www.appistry.com/blogs/bob.

For more information on Next Generation Data Center Conference & Expo, or to register for the event, visit www.ngdcexpo.com.