PHD Technologies, Inc. (PHD), the leading innovator in virtual infrastructure backup solutions, reports that its VMworld 2007 million dollar giveaway was incredibly well received.

To celebrate their 2nd VMworld and Gold Sponsor status, PHD offered every attendee of the show a free 1 year license for its flagship product, esXpress Enterprise. A $1,500 value that included 1 year of 24/7 Gold support, just for stopping by their booth.

"This is an unprecedented promotion for any industry trade show," said Ken Harbin, President at PHD Technologies. "Over 1,500 attendees visited the esXpress booth in order to take advantage of this offer. In fact we actually exceed expectations, with the final tally around $2.5 million."

"Wanted to thank all those that have supported us as well as introduce new people to the product," said Harbin. "Rather than give away a pen or a travel mug, we decided to put our money where our mouth is. This free license is ideal for the small shop just getting into virtualization as well as a great way to introduce esXpress to large shops that can not evaluate with a temp key or demo product."

I addition to the giveaway, PHD also performed live demonstrations of its forthcoming product for the Virtual Iron platform. These sessions were standing room only as attendees far exceeded the booth capacity.

esXpress v3 with VBA Technology was the hit of the show with the only complete, self contained backup solution for virtual infrastructures. "Unlike every other backup solution presented this year, esXpress is the only one that uses Virtual Backup Appliances," said Harbin. "And the only solution that does not require expensive dedicated hardware, operating systems, or other 3rd party products."

And with support planned for all major virtualization platforms, using esXpress across the entire virtual infrastructure will not only allow companies to reduce their hard costs like licensing, hardware and operating systems, but the hidden soft costs, including maintenance and training.