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RELDATA Named Emerging Tech Vendor by CRN Magazine
RELDATA, the leading provider of consolidated and unified storage solutions that deliver iSCSI SAN, NAS and WAN replication from a single virtualized storage platform, today announced it has been selected by Everything Channel as a CRN Emerging Tech vendor.  CRN's Emerging Tech list recognizes companies that are delivering high margins for solution providers with innovative and easy-to-use technologies that undercut industry giants.

“We are honored to have our company and its technology recognized as an emerging vendor by CRN’s editorial staff for the second year in a row,” said David Hubbard, CEO, RELDATA.  “Our value-added resellers (VARs) enjoy on-going repeat business as customers transform their RELDATA iSCSI SAN into a ’future-proof‘ enterprise-wide storage infrastructure.  Customers benefit through reduced costs, increased application availability and dramatically simplified storage operations.”

RELDATA VARs deliver a powerful iSCSI SAN storage solution that seamlessly integrates into a customer’s existing storage infrastructure.  This solution can be easily expanded by optionally integrating existing third party storage assets for maximum ROI, provisioning enterprise NAS storage for users, implementing WAN replication for disaster recovery of all storage, and migrating data non-disruptively: all through the same user interface with storage automation.  Customers can incrementally scale storage by simply adding more disk arrays, incrementally scale performance by simply adding more storage controllers, and incrementally scale the number of supported servers/users by upgrading to 10GbE.  Additionally, Fibre Channel SAN customers can implement a cost-effective disaster recovery solution that allows them to migrate to an enterprise iSCSI SAN in the future.  RELDATA VARS help their customers simplify their storage operations by building a flexible storage infrastructure, one project at a time.

According to the CRN Emerging Tech Survey, the top reasons solution providers add emerging technologies include:  the technology is superior to other products in the market segment; the technology complements a solution providers’ existing practice areas; emerging vendors provide better service opportunities; emerging vendors pay better attention to partners; emerging vendors offer higher margins, customers want alternative product choices; and emerging vendors have better joint marketing programs.  In addition, 61 percent of solutions providers surveyed plan to increase the number of emerging technology vendors they partner with in the next 12 months.

"New and innovative vendor partners can help spur profitable new ideas that solution providers can use to build revenue and customer loyalty, and the CRN Emerging Tech list is where solution providers go to find these vendors," said Robert C. Demarzo, senior vice president and editorial director, Everything Channel editorial. 

Vendors who are selected for inclusion in the CRN Emerging Tech list must have an established solution provider program and formal guidelines for recruiting channel partners. They must demonstrate that its direct sales mix is trending down as evidenced by the company’s revenue history, a channel positive or channel neutral strategy for internal sales compensation, and not be a dominant market share player.  Final selection to the Emerging Technology list was made at the discretion of the CRN editorial team after a review of the submitted information and conversations with current or targeted partners.

Published Monday, June 30, 2008 6:51 PM by David Marshall
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