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VMworld Booth Giveaway Gone Bad

One of the lures to get people into your booth at a trade show is to have a good booth giveaway, or chachki.  During VMworld 2008, Falconstor had such a giveaway - the company planned on giving away a Segway to some deserving person wearing one of the company's bright orange T-shirts seen around the exhibitor showroom floor. 

Like many other vendors with T-shirts at this and other shows, they entice people to wear (translation - advertise) their giveaway shirt, and at some point (in this case the end of the show) they do a drawing -- and the person must be wearing their shirt in order to win.  Or at least, that's how it is supposed to work.

In this case, Falconstor told people in the audience the drawing was about to begin, and the winning name must be present and wearing one of the company's orange shirts.  A name was pulled, the person was present, but he wasn't wearing the shirt (though he tried to put it on quickly).  The audience began chanting for a new name to be drawn, but despite the fact that the announcements were made that the winner had to be wearing the shirt at the time of the drawing, Falconstor decided to give the non-shirt wearing person the Segway anyway. 

Bad move!  The audience reacted in a negative way.  And it quickly turned ugly... shirts were thrown back at the Falconstor group in protest of the giveaway.  Watch this video footage captured at the show! 

 

Published Sunday, October 05, 2008 5:03 PM by David Marshall
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Comments
schwasj - (Author's Link) - October 5, 2008 7:01 PM

Shame it happened to the good people at FalconStor, that was quiet the turnout for a drawing, and a pretty nice drawing as well.

Marketing Fail: Falconstor Screws Up Giveaway Contest at VMworld | Virtualization.com - (Author's Link) - October 6, 2008 3:55 AM
David Marshall - October 6, 2008 7:13 AM

It was a great prize too!  What a shame it was lessened because of a bad decision received poorly.  Lesson learned for everyone, stick to the rules set out from the beginning... and even IT trade show attendees can catch a crazy now and again and act out!!!  ;)

RTFM Education » Blog Archive » FalconStor and the Segway - (Author's Link) - October 20, 2008 6:00 AM
Falconstor VMworld prize draw goes horribly wrong - (Author's Link) - October 20, 2008 7:49 AM
FalconStor and the Segway - RTFM Education ??? Virtualization, VMware, Citrix - (Author's Link) - September 27, 2012 11:40 AM
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