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Virtutech Joins Multicore Association to Help Advance Standards
Virtutech, Inc., the leader in virtualized software development (VSD), today announced it has joined the Multicore Association, a global non-profit organization focused on developing standards that help speed time to market for products that involve multicore implementations. Virtutech joined the organization with the aim of promoting standards and best practices for VSD within the multicore industry and will participate in the Multicore Associations Programming Practices working group. Virtutech also announced that it is a platinum sponsor for the Multicore Expo in Tokyo, November 6-7, 2008.

Multicore technology is so disruptive that it requires a fresh approach to traditional semiconductor business processes, and VSD is an equally innovative technology that is providing solutions to many of the industrys challenges, said Markus Levy, president of the Multicore Association. We expect all our members will benefit from the real world experience and VSD domain expertise that Virtutech brings to the table.

Virtutech is active both in advancing VSD within the multi-processing arena and in establishing VSD standards throughout the electronics systems industry. In June, Virtutech announced that members of the Freescale Semiconductor development community had successfully leveraged the Virtutech Simics® virtual platform for the Freescale QorIQ P4080 multi-core processor to develop software solutions for the device ahead of silicon availability.

As Multicore Association board members and Virtutech partners, Freescale Semiconductor appreciates the value that Virtutech can bring to this organization, said Stephen Turnbull, portfolio manager within Freescales Networking Systems Division. Virtutech's deep understanding of embedded multicore issues will help the association as it establishes new standards that speed time to market for products based on multicore implementations.

Earlier this year, Virtutech announced an initiative to accelerate the creation of standards for the VSD industry and to drive mainstream acceptance of VSD throughout the electronic systems business. Virtutech intends to leverage its expertise with more than 1,000 successful users accumulated over the course of deploying its Simics platform since 2001 to propose, promote and support best practices, conventions and standards for VSD within the Multicore Association.

The semiconductor industry is working to reinvent itself around multicore at the same time that financial markets are increasing pressure on businesses to become more cost effective, said Michel Genard, vice president marketing, Virtutech, Inc. As members of the Multicore Association, Virtutech will lead the charge for VSD adoption. By enabling full-system development and accelerating time to revenue for semiconductors and OEMs, VSD promises to reduce multicore development costs and improve the overall product quality.

Published Thursday, November 06, 2008 6:34 PM by David Marshall
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