Virtualization Technology News and Information
New Customer Value Framework From Composite Software Helps Enterprises Assess ROI of Virtual Data Integration
Composite Software, Inc., the best-of-breed data virtualization leader, today announced the availability of its new Customer Value Framework that helps enterprises calculate potential and actual return on investment (ROI) on their virtual data integration deployments. The framework features both standard and custom ROI calculators for measuring the results achieved through technology deployment in five areas: sales growth, risk reduction, time savings, technology savings and staff savings.

“With IT spending expected to remain flat or increase only slightly in 2009, enterprises are looking to maximize the returns on their technology purchases and to get the most from the technology they currently use,” explains Bob Reary, director of Customer Value at Composite Software, and co-author of the Customer Value Framework (written with Peter Tran of Composite Software). “Our framework is designed to help enterprises calculate both the potential and real ROI of technology that aligns with their corporate strategic objectives.”

The Composite Software Customer Value Framework and ROI calculators measures ROI of data virtualization in the following areas:

  • Sales Growth: Based on variables such as the number of decisions within a project, and the revenue-enhancing value of improving each decision based on the availability of more complete data;
  • Risk Reduction: Based on variables such as the number of risk decisions, and the risk reduction value of improving each decision based on the availability of more complete data;
  • Time Savings: Based on variables such as the number of views or services planned and the savings per view or service; the number of months earlier the project can be delivered and the assignable value for each month where value was accelerated;
  • Technology Savings: Based on variables such as the number of servers not required due to virtual data federation rather than physical consolidation, and the assignable hardware, software and facilities costs saved; and
  • Staff Savings: Based on variables such as the number of internal and consulting staff hours reduced and the cost per hour saved.

The Composite Software Customer Value Framework also features ten user case study examples that illustrate ROI for specific areas. For example, in the Staff Savings section, the case study describes how a global money management firm reduced the efforts required by 100 Financial Analysts to build complex portfolio models used by fund managers. This work required deep knowledge of their underlying financial research data warehouse, which hindered portfolio model development. The solution was to build a data virtualization layer surrounding the data warehouse using the Composite Information Server™. This simplification resulted in individual Financial Analyst productivity increases of 25 percent, allowing many Financial Analysts to be redeployed to higher priority assignments, such as developing additional financial analytics for the firm.

The framework’s co-author, Peter Tran, VP of Product Marketing, will speak about measuring and assessing value of virtual data integration on a panel on DM Radio at 3 p.m. ET on Thursday, Jan. 29: An archival copy will be available on Friday, Jan. 30, at the same link.

For more information about the Customer Value Framework, visit

Published Monday, January 26, 2009 6:39 PM by David Marshall
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