newScale, Inc., the market leader in IT Service Catalog and Service Portfolio Management software solutions, today announced the next release of the newScale FrontOffice™ Suite for the Virtual Data Center. The new release adds unique capabilities to manage the complete service lifecycle of virtual, physical and cloud server environments. IT organizations can now balance business justification and demand for new servers against ongoing hardware, software and support costs, to ensure scarce IT resources are best allocated to the most pressing business requirements.

The latest release includes the new newScale Service Item Designer™, which encourages adoption of standard server environments with self-service ordering, eliminating the unnecessary time and expense spent designing custom configurations. This new feature also improves governance and reduces virtual server sprawl by automatically linking requests for servers to a business justification. This allows IT to better understand and shape business demand, de-commission virtual machines when no longer needed, and eliminate over- and under-provisioning of servers by adapting resource allocations as business requirements change.

“It’s a good time to be in IT infrastructure, because we have an opportunity to look at our existing investments and change the economic model. The world of virtualization turns everything on its head,” said Mark Brennan, Vice President of IT Infrastructure, Gap, Inc. “We can smooth out demand and improve utilization of our existing infrastructure and, in turn, reduce our need to make incremental hardware investments. Working together with newScale, we are focusing on standardizing our data center services, leveraging virtualization, and moving towards a fundamentally different delivery and cost model.”

The new release also features new packaging and pricing options that give IT organizations the ability to start at a low price point, starting with managing self-service requests and the lifecycle of their virtual, physical and cloud servers – with the flexibility to expand as needed to include service portfolio management and demand management across all their data center services. And, since this release is built on the same proven technology as other newScale products, customers can start with data center services today and grow their Service Catalog later to include end-user services such as desktop, facilities and other workplace needs.

This new packaging for the newScale FrontOffice Suite for the Virtual Data Center provides Standard and Enterprise options:

• Standard Edition allows organizations to publish a catalog of virtual, physical and cloud services, enables users to request data center services through an intuitive self-service interface, manages the governance of these requests, and automates the delivery of virtual and cloud environments running VMware or on Amazon’s public cloud.
• Enterprise Edition brings all the benefits of Standard edition, plus it allows organizations to optimize their portfolio of data center services and manage the entire lifecycle, including demand forecasting and pay-per-use chargebacks for virtual servers hosted in an internal cloud.

“Since the first release of newScale FrontOffice Suite for the Virtual Data Center in February, our customers are seeing game-changing improvements in IT operations and responsiveness to application development teams,” said Bill Fine, VP Product Strategy, newScale, Inc. “newScale customers report benefits such as reducing the time it takes to order, configure, approve and deploy servers by more than 80 percent, and saving over $10 million in over-provisioned storage by offering pay-per-use options with multiple tiers of storage services.”

The newScale FrontOffice Suite for the Virtual Data Center includes:

• newScale’s market-leading Service Catalog and Service Portfolio solutions, including newScale RequestCenter^®, newScale PortfolioCenter™ and newScale DemandCenter™.
• Pre-configured integrations to VMware and the Amazon EC2 cloud for automated provisioning, de-provisioning and management of physical, virtual or cloud servers, storage and associated services.
• The newScale Data Center Service Request Library™ and newScale Service Portfolio Library™, with more than 400 pre-packaged templates for data center services, including standard definitions for virtual server options, approval workflows and governance processes – to accelerate deployment and help ensure that customers achieve cost savings and business value immediately.

For more information on the newScale FrontOffice Suite for the Virtual Data Center, visit www.newscale.com/Virtual_Data_Center.