What do Virtualization and Cloud executives think about 2010?  Find out in this VMblog.com series exclusive.

Contributed Article by Ray Bahar, vice president, PROMISE Technology

In 2010, IT Manager Attention will Turn to Virtualizing Storage

For all intensive purposes, virtualization seems to be unstoppable. And despite a still-faltering economy, virtualization looks to remain strong in 2010. For a company like PROMISE Technology, we see more interest than ever in virtualized storage.

Look at the world of wireless -- the next frontier in storage. IT managers will look at wireless clients like netbooks, iPhones and other PDAs when planning their virtual deployments. These products are flexible, cheaper and are being brought into the enterprise in huge numbers and affecting the need for even more storage capacity. On the consumer side, these devices are also driving the need for better, cheaper and more available storage alternatives.

In 2010 more IT managers than ever will turn their attention to virtualizing storage. As server sprawl proliferates, companies will continue spending an inordinate amount of time managing, maintaining and troubleshooting distributed resources, making more IT managers than ever seriously consider virtualization as a better alternative to manage hardware deployments. In this economic climate and throughout 2010, storage virtualization will grow in importance and value as more IT managers try to improve their total cost of ownership, while keeping up with employee demand and taming unstructured data.

About the Author

Ray Bahar, Vice President, Sales & Marketing, Promise Technology

Ray Bahar is a seasoned technology executive with proven success and track record in delivering sound technology solutions to customers. He has twenty years of technical sales, sales management, marketing, and business development experience in the storage industry and has strong background advising customers on technology purchases. He has advised customers on their technology needs and is experienced in understanding customer needs and in building strong alliances and partnership with storage providers and customers. Bahar has held senior management positions with Dot Hill Systems, LSI Corporation, IBM, Mylex, Bell Microproducts and Wyle Electronics. He earned a Bachelor of Science degree in Electrical Engineering from California Polytechnic University.