Virtualization Technology News and Information
Article
RSS
Cloud Applications and Business Software Store GetApp.com Launches Today

GetApp.com is a vendor-independent B2B global portal that matches business buyers with Software and Cloud Computing application providers (ISVs).

GetApp.com is founded by two experienced IT executives, Christophe Primault (former VP Global Marketing at NCR Corp, former CEO at Fluiditi and Kinamik ) and Manuel Jaffrin ( former European Business Director at Sun Microsystems).

With Getapp.com free services, business buyers can save weeks from their purchase cycle.

Over 80% of online purchases start with a web search (Forrester Research). Confronted with an overload of data available through generic search engines, such as Google, it is proven that business buyers prefer relevant, fresh and trustworthy information from a dedicated marketplace.

With GetApp.com buyers can:

  • Browse & Search a large database of applications
  • Access demos and free trials
  • Read user-generated reviews for valuable peer advice
  • Request information to vendors for comparing offers
  • Get Personalized assessments to choose the best deployment method between on-premises or on-demand (SaaS)
  • Application providers can make their online lead generation efforts more worthwhile.

     

    The shift to Cloud Computing is opening opportunities to business application providers. At the same time, it also makes it increasingly difficult to compete for prospects online while the Customer Acquisition Cost needs to be controlled. GetApp.com helps providers to be found closer to a purchase decision and to convert prospects into real leads.

    By registering their applications, providers can:

  • Reach out to a new global audience of active buyers
  • Receive qualified traffic to their website with an improved conversion rate
  • Generate “sales ready” leads according to customizable criteria
  • Accelerate sales velocity
  • Lower the cost of acquiring new customers
  •  
    • Reach out to a new global audience of active buyers
    • Receive qualified traffic to their website with an improved conversion rate
    • Generate “sales ready” leads according to customizable criteria
    • Accelerate sales velocity
    • Lower the cost of acquiring new customers
    "GetApp.com has captured the essence of the market dilemma - on one hand for business application buyers there are too many "solutions" and not enough time to review them - on the other hand there are too many vendors that are unable to get the attention of the problem owner", said Gerhard Gschwandtner publisher of Selling Power and host of the upcoming conference Sales Productivity in the Cloud in San Francisco.

    Published Wednesday, January 13, 2010 6:42 PM by David Marshall
    Filed under:
    Comments
    Twitter Trackbacks for Cloud Applications and Business Software Store GetApp.com Launches Today : VMblog.com - Virtualization [vmblog.com] on Topsy.com - (Author's Link) - January 14, 2010 6:45 AM
    Business-to-business, Twitter, Web analytics, and more. | Internet Marketing Dispatch - (Author's Link) - January 14, 2010 9:14 AM
    Cloud Applications and Business Software Store GetApp.com Launches … | VirtualizationDir - Top Virtualization Providers, News and Resources - (Author's Link) - January 15, 2010 10:56 AM
    To post a comment, you must be a registered user. Registration is free and easy! Sign up now!
    top25
    Calendar
    <January 2010>
    SuMoTuWeThFrSa
    272829303112
    3456789
    10111213141516
    17181920212223
    24252627282930
    31123456