Cloud Computing and Software-as-a-Service business models and the current marketplace will be under the microscope on day one of the Cloud Computing World Forum at Olympia Conference Centre, London June 29 to July 1, 2010.

Sessions on day one will include “Cloudscape – An Overview of the Current Marketplace”, “Cloud Security”, and “Adapting to Cloud Adoption”.

The three day conference and expo will feature more end user case studies than any other event of this type with key speakers including:
-    Mary Hensher, CIO, Deloitte
-    John Linwood, Chief Technology Officer, BBC
-    Mark Cameron, CTO, Virgin Atlantic
-    Bryan Kinsella, CIO, Rentokil Initial
-    Toby Wright, CTO, Telegraph Media Group
-    Stuart Curley, Chief Technology Architect, Royal Mail
-    Gordon Penfold, CTO, British Airways
-    Peter Bradley, Staff Officer Operations, RNLI
-    Joerg Weber, Attack Monitoring Manager, Barclays
-    Simone Brunozzi, Technology Evangelist, Amazon Web Services
-    Charles Newhouse, Head of Strategy and Design, BAE Systems
-    Robert Whiteside, Head of Enterprise, UK, Ireland and Benelux, Google
-    Mike Spink, Research Director, Gartner
-    David Wilde, CIO, Westminster Council

The agenda will also feature many of the major players in the industry including Google, Amazon, Microsoft, IBM, Salesforce.com, HP, VMware Fujitsu and many others.

The event includes a free-to-attend exhibition with workshops, demonstrations, access to Cloud Camp, the Cloud Computing World Series Awards and each afternoon will include a drinks reception, free for for all visitors.

An early booking discount is available until May 28, 2010. Register online now for the conference