Virtualization Technology News and Information
newScale Self-Service IT Storefront Supports VMware vCloud Director
Today at VMworld 2010, newScale Inc., pioneer of the self-service IT storefront for the enterprise, announced that the newScale FrontOffice Suite supports the new VMware vCloud Director, software for building private and public/hybrid clouds.  Enterprises and service providers can complement the power of VMware vCloud Director with an e-commerce IT storefront portal from newScale to deliver a consumer-like shopping experience for all data center services, including storage, network, security, and applications.  newScale is a VMware Technology Alliance Partner (TAP) program member and also supports the VMware vCloud API.

newScale product experts are available to discuss and demonstrate newScale support for VMware vCloud Director and the VMware vCloud API at VMworld 2010 in the newScale booth (# 1138). newScale staff will also be demonstrating and presenting their complementary solutions for VMware technology in the Cisco, NetApp, and Siemens booths at VMworld.

"With VMware vCloud Director, IT shops can build secure private clouds that increase data center efficiency and deliver business agility," said Scott Hammond, newScale president and CEO. "newScale adds a complete e-commerce storefront and enterprise-grade governance for cloud computing, including policy-based controls to onboard new IT customers and the ability to track the provisioning of any IT resource associated with a cloud workload."

VMware vCloud Director delivers infrastructure-as-a-service by pooling compute, storage, and networking resources into secure multi-tenant clouds and enabling self-service access with automated provisioning. It also paves the way to leveraging interoperable hybrid cloud services by allowing enterprises to extend their data center capacity to secure and compatible public clouds.

newScale provides an enterprise-class suite of software solutions for managing IT services - including physical resources, virtual machines, and private or public cloud environments.  By using newScale, enterprises and service providers can augment the self-service capability of  VMware vCloud Director with a robust e-commerce IT storefront that delivers a consumer-like shopping experience for all data center services, ranging from application hosting and software access to infrastructure.  

newScale's cloud governance features and guided decision tree "wizard" steers users to the right service package to meet their needs - while allowing IT managers to control, audit, and determine the best placement of workloads.  In addition, newScale complements the capabilities of VMware vCloud Director by offering graphical workflow, task management, and orchestrated provisioning for the storage, network, security, and software associated with any workload in the cloud.

"Building upon the capabilities of VMware vCloudTM Director, the newScale FrontOffice Suite enables e-commerce storefront capabilities for data center services. This is important to enterprises and service providers that are deploying complex, enterprise-grade private, public and hybrid clouds," said Jian Zhen, director, cloud computing solutions, VMware. "We welcome newScale to the growing ecosystem of third-party solutions for VMware vCloud Director to deliver IT as a service."

For more information about the newScale FrontOffice Suite, please go to

Published Tuesday, August 31, 2010 11:33 AM by David Marshall
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software director - (Author's Link) - August 31, 2010 10:32 PM
Ridaunp - (Author's Link) - September 1, 2010 4:33 AM

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