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ThinPrint: Migrating Your IT to the Cloud - Don't Forget about Printing

What do Virtualization and Cloud executives think about 2011?  Find out in this VMblog.com series exclusive.

Contributed Article By Henning Volkmer, President and CEO, ThinPrint, Inc.

Migrating Your IT to the Cloud - Don't Forget about Printing

Today, the majority of IT is already in the cloud or on its way.  The cloud is the ideal solution for companies to manage cloud-based desktops, storage solutions and more. However, there are less obvious cloud applications on the rise. Cloud printing is one term that leaves people asking, how can printing possibly be a cloud solution? The answer is fairly simple. Printing is an essential element included in almost every business workflow. As a vital part of the business landscape, printing needs to be more readily available than it has been in the past and on a larger variety of devices.

Users want, and expect, the ability to print whenever and wherever they want.  Whether it's a cloud-based Windows desktop, a web application in office, at home or on the road from a PC, thin client, smartphone or tablet PC, the need to print is always there. In addition to this kind of flexibility, a strong cloud printing solution can offer enhanced cost control and print-on-demand options, while also greatly reducing IT complexity and costs.

Companies such as ThinPrint, Inc., with its cloud printing line of products, including ThinPrint's .print solution, will grow to be more successful as they deliver the solution to these critical requests.

We can expect to see a growing demand for solutions that universally support printer models from any manufacturer, as well as a significantly wider range of supported printer features. Those that will be successful in the market will also enable seamless switching from private cloud to web cloud services in order to provide truly universal printing, even when leaving an enterprise network.  This will remain true with support for tablets and other mobile devices that can easily be used anywhere and at any time.

We also expect to see a far greater interest from printer manufacturers to support these non-proprietary technologies, opening the door to a large variety of sales and service opportunities.

The benefits that cloud printing is expected to deliver will expand to delivering additional functionalities, such as personal printing.  Personal printing will significantly increase the printing experience, as well as reduce printing costs. Users can start print jobs at their desk and pick them up securely where and when needed. They can even manage print jobs and delete those that have been accidentally created from mobile devices. By completely avoiding printouts that users never retrieve at the printer, users can take advantage of the added benefit of lower print costs, while the ability to retrieve a job at any time and any location significantly enhances the print experience.

Cloud printing is the future of printing for the many devices manufacturers are offering today. It is cost efficient, easy to use and flexible while supporting anything from a computer to a published/virtual desktop to mobile devices. If you haven't tried it yet, it is definitely worth taking a look.

About the Author 

Henning Volkmer is president and CEO of ThinPrint Inc, a leading provider of mobile enterprise management solutions and printing in distributed network architectures. The company's success is based on its print management solution, ThinPrint .print, which is successfully employed in companies of all sizes in all sectors around the globe.

Published Thursday, December 09, 2010 5:15 AM by David Marshall
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