Queplix Corp., a leader in data virtualization, today announced that Coraid Inc., a leading developer of Ethernet SAN storage solutions, has deployed Queplix Virtual Data Manager to synchronize critical customer data across Salesforce and Netsuite for enhancement of its salesforce automation, enterprise resource management and customer relationship management (CRM) efforts. This synchronization ensures that all Coraid users are consistently working with the best possible data about their most valuable resource – their customers – whether they are using Salesforce or Netsuite.

"Integration between these two cloud-based business applications is an essential part of day-to-day operations at Coraid. It's imperative that users can gain access to the most correct, up-to-date information," said Josh Leslie, vice president of North American sales at Coraid. "We had used an alternate cloud integration technology, but it wasn't able to deliver the data quality and business-rule implementation we needed. Queplix Virtual Data Manager not only solved the problem of consistent data but also was the only solution we found that provides a clear view to the business rules that govern Coraid's internal processes. We also will be changing and improving business process by automating links into Dun and Bradstreet for data quality."

Queplix Virtual Data Manager streamlines and simplifies the process of synchronizing data across different platforms through Data Harmonization with absolutely no SQL required. Legacy solutions that involve multiple steps such as topology and data schema analysis, and that rely on ETL and 'wire frame' diagram tools, make data integration a complex and costly process.

In contrast, the Queplix architecture includes a series of intelligent Application Software Blades that identify and extract key metadata and associated security information from target applications and move it to the Queplix persistent metadata catalog. There, the data is automatically harmonized with other systems. The initial setup and ongoing Data Harmonization ensure that Coraid users have the same consistent view of information from both Salesforce and Netsuite. Queplix offers the only integration solution that uses the power of data virtualization, and does not require SQL or coding. This made it easy for the Coraid team to participate in the implementation process, and Queplix professional services delivered the turnkey implementation to Coraid on time and on budget.

"Enterprises today face a very real problem when it comes to ensuring that all users have access to consistent, up-to-date information, because the same data may be stored in and used by different systems," said Julie Lockner, vice president and senior analyst with Enterprise Strategy Group. "Solutions such as Queplix data virtualization, that provide an easier, more cost-effective way to achieve data consistency across applications, offer an attractive alternative to traditional ETL tools."

"Companies like Coraid want to focus on their business, not on the difficulties of getting their systems to work the way they need them to," said Mark Cashman, CEO, Queplix. "Our Virtual Data Manager removes a major obstacle to data integration, enabling customers to achieve integration quickly and at a fraction of the cost of existing solutions."